Non-profit, 5000 contacts for $10 - $150/mo

Email Marketing Software for Government

Marcus Taylor
Data refreshed on: 22nd February 2023
Fact checked by Anna Hamzah

Our algorithm used 113k data points to whittle 678 email marketing tools down to 20 with the best performance for government organizations. We may receive a commission if you sign up with a company below.

Your results (20)

ActiveCampaign

Visit website
14-day free trial included

Klaviyo

Visit website
Start for free

Gist

Visit website
14-day free trial included

Drip

Visit website
14-day free trial included

Campaigns by Pipedrive

Visit website
1 month free trial included

Customer.io

Visit website
14-day free trial included

SendX

Visit website
14-day free trial included

MailerLite

Visit website
1 month free trial included

Moosend

Visit website
1 month free trial included

Campaigner

Visit website
1 month free trial included

Aweber

Visit website
Start for free

ConvertKit

Visit website
14-day free trial included

ClickFunnels

Visit website
14-day free trial included

Constant Contact

Visit website
1 month free trial included
🏆 Recommended for you
1 of 7
1 of 3
1 of 2

Who uses it and why?

78% of ActiveCampaign's small business users are very satisfied with it.
😃Great
Great satisfaction score · all users
77% of Klaviyo's small business users are very satisfied with it.
😃Great
Great satisfaction score · all users
76% of Gist's small business users are very satisfied with it.
😃Great
Great satisfaction score · all users
74% of Omnisend's small business users are very satisfied with it.
😃Great
Great satisfaction score · all users
74% of Sendinblue's small business users are very satisfied with it.
😃Great
Great satisfaction score · all users
65% of Drip's small business users are very satisfied with it.
🙂Good
Good satisfaction score · all users
60% of Elastic Email's small business users are very satisfied with it.
🙂Good
Good satisfaction score · all users
55% of Benchmark Email's small business users are very satisfied with it.
😐Okay
Okay satisfaction score · all users
55% of Campaigns by Pipedrive's small business users are very satisfied with it.
😐Okay
Okay satisfaction score · all users
42% of GetResponse's small business users are very satisfied with it.
😐Okay
Okay satisfaction score · all users
No data for Customer.io
No data for Customer.io
no data
No data for SendX
No data for SendX
no data
No data for MailerLite
No data for MailerLite
no data
No data for Moosend
No data for Moosend
no data
0% of Campaigner's small business users are very satisfied with it.
😐Okay
Okay satisfaction score · all users
No data for Pabbly Email Marketing
No data for Pabbly Email Marketing
no data
No data for Aweber
No data for Aweber
no data
No data for ConvertKit
No data for ConvertKit
no data
No data for ClickFunnels
No data for ClickFunnels
no data
No data for Constant Contact
No data for Constant Contact
no data
👍

Exceptional range of features, customer support & integrations.

👎

CRM functionality is okay but not great.

👍

Good segmentation and a wide variety of native integrations.

👎

Relatively expensive compared to other options.

👍

An affordable all-in-one marketing automation platform.

👎

Some features are average in comparison to similar-priced competitors.

👍

Comprehensive range of integrations & omni-channel sending options.

👎

Relatively expensive.

👍

Great for transactional email.

👎

Send limits and throttling can be sensitive causing emails being delayed or not sent. 

👍

Has a wide-range of pre-made workflows to use.

👎

Better suited to eCommerce businesses.

👍

Scalability and API documentation is very good.

👎

Email marketing automation functionality is basic.

👎

For the same price there are more established, higher-quality alternatives.

👎

As a CRM, Pipedrive lacks some functionality you'd expect from a high-end email marketing platform. 

👍

Users tend to choose GetResponse for its affordability and wide range of features.

👎

GetResponse's product has struggled to keep up with the competition.

👍

Great omni-channel sending options (SMS, push notifications and email)

👎

Expensive compared to similar products

👍

Accepts users from all industries.

👎

Relatively basic features compared to other platforms.

👍

Affordable & good support.

👎

Reporting features are basic.

👍

Easy to use with some surprisingly advanced features (e.g. weather triggers)

👎

Lightweight on features in comparison to similarly-priced tools.

👎

Poor deliverability and slow customer support have been reported.

👎

For some users their features may be too basic and lacking in value.

👎

It's arguably a bit behind the times in functionality.

👎

Their free plan is often critiqued for being too limited in functionality.

👍

Good for businesses looking to visually build sales funnels with upsells, offers and membership areas.

👍

An affordable and simple email marketing tool.

👎

Lacks advanced features and reporting is relatively basic.

What people are saying

4 · 588 ratings

Non-profits often highlight the quality of ActiveCampaign's automations, email builder and ease of use.

3.8 · 81 ratings

Users tend to highlight Klaviyo's ease of use, setup flexibility and reporting functionality.

3 · 9 ratings

Users often highlight Gist's breadth of features and affordability.

4.2 · 52 ratings

Users tend to highlight Omnisend's templates, integrations and in-depth reporting.

4.4 · 3,016 ratings

Users often highlight SendInBlue's responsive support team, ease of set up and email traceability.

· no ratings

Users often highlight the quality of integrations and eCommerce features.

4.3 · 140 ratings

Users often highlight Elastic Email's deliverability and developer experience.

· no ratings

Users often highlight Benchmark being user-friendly and easy to create templates.

· no ratings

Users typically highlight how easy it is to manage leads and deal flow in Pipedrive.

4.2 · 494 ratings

Users tend to highlight GetResponse's unlimited sending and ease of designing emails.

2.8 · 4 ratings

Users tend to highlight Customer.io's ease of integrating data and good customer support.

· no ratings

Non-profits often highlight the intuitiveness of SendX's platform and the quality of their templates.

· no ratings

Users often highlight Mailerlite's high deliverability rate and ease of building attractive newsletters inside their platform.

· no ratings

Users tend to highlight how affordable and easy to use Moosend is.

· no ratings

Users often highlight Campaigner's ease of use and reasonable pricing.

· no ratings

Users often highlight Pabbly's ease of use and breadth of features.

· no ratings

Users often highlight how simple and easy to use Aweber is.

· no ratings

ConvertKit is most-used by bloggers and content creators looking to build a mailing list.

· no ratings

Users often highlight the effectiveness and intuitiveness of building sales funnels inside ClickFunnels.

1.4 · 701 ratings

Users tend to highlight Constant Contact's email list management features and streamlined functionality.

Growth Marketing Manager at Narrative
Taegan Baxter
Growth Marketing Manager at Narrative

In terms of features, I love using ActiveCampaign’s powerful automation builder. More generally, I love the sense of momentum I get from ActiveCampaign and their drive to continue to constantly improve their product.

Senior Ecommerce Manager, Living Proof
Ilana Cohen
Senior Ecommerce Manager, Living Proof

We’ve definitely been able to grow our email list since switching to Klaviyo. We’ve run different programs like sample programs and exclusive access to product launches through social and using our website. And through that, we’ve been able to segment our list and send more customized emails to these subscribers.

Marketing Manager, Small-Business
Madhav
Marketing Manager, Small-Business

Live chat is great, drip emails are quite good, support is GREAT.

Senior Marketing Manager, FiGPiN
Alison Caufield
Senior Marketing Manager, FiGPiN

We see amazing results from our automated emails. Our cart abandonment especially stands out with an 87% conversion rate and $7.44 revenue per email.

Founder @ Edwart Chocolatier
Edwin Yansané
Founder @ Edwart Chocolatier

As a small team, simplifying our workflow is a top priority, so having our contacts, SMS, and email in one place helps us a ton!

Co-founder, Poptin
Tomer Aharon
Co-founder, Poptin

Elastic Email has probably one of the highest email deliverability rates on the market. Besides this, the pricing is very affordable and scalable, the API is documented and easy to use, and the editor works great too.

BetterU, Inc.
Nick Nilsson
BetterU, Inc.

I've been with them for a long time and I'm not going anywhere. I love GetResponse's tracking, stats and features.

Senior Director at Billie
Michelle Ballen-Griffin
Senior Director at Billie

Customer.io integrates perfectly into our data / CRM architecture. The flexibility of their API has allowed us to seamlessly update user attributes, create highly targeted workflows, and run experiments.

Owner, A&J King Bakery
Andy King
Owner, A&J King Bakery

Constant Contact is my marketing department.

Used ActiveCampaign before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Klaviyo before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Gist before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Omnisend before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Sendinblue before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Drip before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Elastic Email before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Benchmark Email before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Campaigns by Pipedrive before?

Rate your experience

😣
🙁
😐
🙂
😄

Used GetResponse before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Customer.io before?

Rate your experience

😣
🙁
😐
🙂
😄

Used SendX before?

Rate your experience

😣
🙁
😐
🙂
😄

Used MailerLite before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Moosend before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Campaigner before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Pabbly Email Marketing before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Aweber before?

Rate your experience

😣
🙁
😐
🙂
😄

Used ConvertKit before?

Rate your experience

😣
🙁
😐
🙂
😄

Used ClickFunnels before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Constant Contact before?

Rate your experience

😣
🙁
😐
🙂
😄

Your recommended plan

Lite
$/mo
for up to 5K contacts

14-day free trial

Free migration

No cancellation fees

Email
$/mo
for up to 5K contacts

Start for free

Free migration

No cancellation fees

Professional
$/mo
for up to 5K contacts

14-day free trial

Free migration

No cancellation fees

Standard
$/mo
for up to 5K contacts

Start for free

Free migration

No cancellation fees

Premium
$/mo
for up to 5K contacts

Start for free

Free migration

No cancellation fees

Pricing
$/mo
for up to 5K contacts

14-day free trial

Free migration

No cancellation fees

Unlimited
$/mo
for up to 5K contacts

Start for free

Free migration

No cancellation fees

Pro
$/mo
for up to 5K contacts

Start for free

Free migration

No cancellation fees

Essential
$/mo
for up to 200K contacts

One month free trial

Free migration

No cancellation fees

Custom
Custom
Contact for more information

Free trial

Free migration

No cancellation fees

Basic
$/mo
for up to 5K contacts

14-day free trial

Free migration

No cancellation fees

Business Plan
$/mo
for up to 5K contacts

14-day free trial

Free migration

No cancellation fees

Growing business
$/mo
for up to 5K contacts

One month free trial

Free migration

No cancellation fees

Pro
$/mo
for up to 5K contacts

One month free trial

Free migration

No cancellation fees

Starter
$/mo
for up to 5K contacts

One month free trial

Free migration

No cancellation fees

Rookie
$/mo
for up to 5K contacts

Free trial

Free migration

No cancellation fees

Pro
$/mo
for up to 5K contacts

Start for free

Free migration

No cancellation fees

Creator
$/mo
for up to 5K contacts

14-day free trial

Free migration

No cancellation fees

Basic
$/mo
for unlimited contacts

14-day free trial

Free migration

No cancellation fees

Core
$/mo
for up to 5K contacts

One month free trial

Free migration

No cancellation fees

Features

A/B Testing

Campaign tracking

Drag and Drop

Pre-Designed Templates

Visual funnel builder

Integrations

Donate2

Donately

Facebook

GivingFuel

Google Ads

Google Analytics

Typeform

Zapier

Features

A/B Testing

Campaign tracking

Drag and Drop

Pre-Designed Templates

Visual funnel builder

Integrations

Donate2

Donately

Facebook

GivingFuel

Google Ads

Google Analytics

Typeform

Zapier

Features

A/B Testing

Campaign tracking

Drag and Drop

Pre-Designed Templates

Visual funnel builder

Integrations

Donate2

Donately

Facebook

GivingFuel

Google Ads

Google Analytics

Typeform

Zapier

Features

A/B Testing

Campaign tracking

Drag and Drop

Pre-Designed Templates

Visual funnel builder

Integrations

Donate2

Donately

Facebook

GivingFuel

Google Ads

Google Analytics

Typeform

Zapier

Features

A/B Testing

Campaign tracking

Drag and Drop

Pre-Designed Templates

Visual funnel builder

Integrations

Donate2

Donately

Facebook

GivingFuel

Google Ads

Google Analytics

Typeform

Zapier

Features

A/B Testing

Campaign tracking

Drag and Drop

Pre-Designed Templates

Visual funnel builder

Integrations

Donate2

Donately

Facebook

GivingFuel

Google Ads

Google Analytics

Typeform

Zapier

Features

A/B Testing

Campaign tracking

Drag and Drop

Pre-Designed Templates

Visual funnel builder

Integrations

Donate2

Donately

Facebook

GivingFuel

Google Ads

Google Analytics

Typeform

Zapier

Features

A/B Testing

Campaign tracking

Drag and Drop

Pre-Designed Templates

Visual funnel builder

Integrations

Donate2

Donately

Facebook

GivingFuel

Google Ads

Google Analytics

Typeform

Zapier

Features

A/B Testing

Campaign tracking

Drag and Drop

Pre-Designed Templates

Visual funnel builder

Integrations

Donate2

Donately

Facebook

GivingFuel

Google Ads

Google Analytics

Typeform

Zapier

Features

A/B Testing

Campaign tracking

Drag and Drop

Pre-Designed Templates

Visual funnel builder

Integrations

Donate2

Donately

Facebook

GivingFuel

Google Ads

Google Analytics

Typeform

Zapier

Features

A/B Testing

Campaign tracking

Drag and Drop

Pre-Designed Templates

Visual funnel builder

Integrations

Donate2

Donately

Facebook

GivingFuel

Google Ads

Google Analytics

Typeform

Zapier

Features

A/B Testing

Campaign tracking

Drag and Drop

Pre-Designed Templates

Visual funnel builder

Integrations

Donate2

Donately

Facebook

GivingFuel

Google Ads

Google Analytics

Typeform

Zapier

Features

A/B Testing

Campaign tracking

Drag and Drop

Pre-Designed Templates

Visual funnel builder

Integrations

Donate2

Donately

Facebook

GivingFuel

Google Ads

Google Analytics

Typeform

Zapier

Features

A/B Testing

Campaign tracking

Drag and Drop

Pre-Designed Templates

Visual funnel builder

Integrations

Donate2

Donately

Facebook

GivingFuel

Google Ads

Google Analytics

Typeform

Zapier

Features

A/B Testing

Campaign tracking

Drag and Drop

Pre-Designed Templates

Visual funnel builder

Integrations

Donate2

Donately

Facebook

GivingFuel

Google Ads

Google Analytics

Typeform

Zapier

Features

A/B Testing

Campaign tracking

Drag and Drop

Pre-Designed Templates

Visual funnel builder

Integrations

Donate2

Donately

Facebook

GivingFuel

Google Ads

Google Analytics

Typeform

Zapier

Features

A/B Testing

Campaign tracking

Drag and Drop

Pre-Designed Templates

Visual funnel builder

Integrations

Donate2

Donately

Facebook

GivingFuel

Google Ads

Google Analytics

Typeform

Zapier

Features

A/B Testing

Campaign tracking

Drag and Drop

Pre-Designed Templates

Visual funnel builder

Integrations

Donate2

Donately

Facebook

GivingFuel

Google Ads

Google Analytics

Typeform

Zapier

Features

A/B Testing

Campaign tracking

Drag and Drop

Pre-Designed Templates

Visual funnel builder

Integrations

Donate2

Donately

Facebook

GivingFuel

Google Ads

Google Analytics

Typeform

Zapier

Features

A/B Testing

Campaign tracking

Drag and Drop

Pre-Designed Templates

Visual funnel builder

Integrations

Donate2

Donately

Facebook

GivingFuel

Google Ads

Google Analytics

Typeform

Zapier

ActiveCampaign has 3 plans starting at $79/mo. This plan is the cheapest based on your list size & requirements.

$79/mo is higher than the average cost of $63/mo for plans that cover 5K contacts. This plan comes with 5000 contacts.

$0$37$75$112$150

Klaviyo has 2 plans starting at $100/mo. This plan is the cheapest based on your list size & requirements.

$100/mo is higher than the average cost of $63/mo for plans that cover 5K contacts. This plan comes with 5000 contacts.

$0$37$75$112$150

Gist has 2 plans starting at $59/mo. This plan is the cheapest based on your list size & requirements.

$59/mo is lower than the average cost of $63/mo for plans that cover 5K contacts. This plan comes with 5000 contacts.

$0$37$75$112$150

Omnisend has 2 plans starting at $65/mo. This plan is the cheapest based on your list size & requirements.

$65/mo is higher than the average cost of $63/mo for plans that cover 5K contacts. This plan comes with 5000 contacts.

$0$37$75$112$150

Sendinblue has 1 plan starting at $65/mo. This plan is the cheapest based on your list size & requirements.

$65/mo is higher than the average cost of $63/mo for plans that cover 5K contacts. This plan comes with 5000 contacts.

$0$37$75$112$150

Drip has 1 plan starting at $89/mo. This plan is the cheapest based on your list size & requirements.

$89/mo is higher than the average cost of $63/mo for plans that cover 5K contacts. This plan comes with 5000 contacts.

$0$37$75$112$150

Elastic Email has 2 plans starting at $15/mo. This plan is the cheapest based on your list size & requirements.

$15/mo is lower than the average cost of $63/mo for plans that cover 5K contacts. This plan comes with 5000 contacts.

$0$37$75$112$150

Benchmark Email has 2 plans starting at $58/mo. This plan is the cheapest based on your list size & requirements.

$58/mo is lower than the average cost of $63/mo for plans that cover 5K contacts. This plan comes with 5000 contacts.

$0$37$75$112$150

Campaigns by Pipedrive has 4 plans starting at $35/mo. This plan is the cheapest based on your list size & requirements.

$35/mo is lower than the average cost of $63/mo for plans that cover 5K contacts. This plan comes with 200000 contacts.

$0$37$75$112$150

GetResponse has 0 plans that are customised based on your specific requirements. For pricing visit their website.

$0/mo is lower than the average cost of $63/mo for plans that cover 5K contacts. This plan comes with contacts.

$0$37$75$112$150

Customer.io has 1 plan starting at $150/mo. This plan is the cheapest based on your list size & requirements.

$150/mo is higher than the average cost of $63/mo for plans that cover 5K contacts. This plan comes with 5000 contacts.

$0$37$75$112$150

SendX has 1 plan starting at $29.99/mo. This plan is the cheapest based on your list size & requirements.

$29.99/mo is lower than the average cost of $63/mo for plans that cover 5K contacts. This plan comes with 5000 contacts.

$0$37$75$112$150

MailerLite has 2 plans starting at $29/mo. This plan is the cheapest based on your list size & requirements.

$29/mo is lower than the average cost of $63/mo for plans that cover 5K contacts. This plan comes with 5000 contacts.

$0$37$75$112$150

Moosend has 1 plan starting at $64/mo. This plan is the cheapest based on your list size & requirements.

$64/mo is higher than the average cost of $63/mo for plans that cover 5K contacts. This plan comes with 5000 contacts.

$0$37$75$112$150

Campaigner has 3 plans starting at $42/mo. This plan is the cheapest based on your list size & requirements.

$42/mo is lower than the average cost of $63/mo for plans that cover 5K contacts. This plan comes with 5000 contacts.

$0$37$75$112$150

Pabbly Email Marketing has 3 plans starting at $25/mo. This plan is the cheapest based on your list size & requirements.

$25/mo is lower than the average cost of $63/mo for plans that cover 5K contacts. This plan comes with 5000 contacts.

$0$37$75$112$150

Aweber has 1 plan starting at $66.15/mo. This plan is the cheapest based on your list size & requirements.

$66.15/mo is higher than the average cost of $63/mo for plans that cover 5K contacts. This plan comes with 5000 contacts.

$0$37$75$112$150

ConvertKit has 2 plans starting at $66/mo. This plan is the cheapest based on your list size & requirements.

$66/mo is higher than the average cost of $63/mo for plans that cover 5K contacts. This plan comes with 5000 contacts.

$0$37$75$112$150

ClickFunnels has 2 plans starting at $97/mo. This plan is the cheapest based on your list size & requirements.

$97/mo is higher than the average cost of $63/mo for plans that cover 5K contacts. This plan comes with unlimited contacts.

$0$37$75$112$150

Constant Contact has 2 plans starting at $55/mo. This plan is the cheapest based on your list size & requirements.

$55/mo is lower than the average cost of $63/mo for plans that cover 5K contacts. This plan comes with 5000 contacts.

$0$37$75$112$150

Used ActiveCampaign before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Klaviyo before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Gist before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Omnisend before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Sendinblue before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Drip before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Elastic Email before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Benchmark Email before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Campaigns by Pipedrive before?

Rate your experience

😣
🙁
😐
🙂
😄

Used GetResponse before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Customer.io before?

Rate your experience

😣
🙁
😐
🙂
😄

Used SendX before?

Rate your experience

😣
🙁
😐
🙂
😄

Used MailerLite before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Moosend before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Campaigner before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Pabbly Email Marketing before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Aweber before?

Rate your experience

😣
🙁
😐
🙂
😄

Used ConvertKit before?

Rate your experience

😣
🙁
😐
🙂
😄

Used ClickFunnels before?

Rate your experience

😣
🙁
😐
🙂
😄

Used Constant Contact before?

Rate your experience

😣
🙁
😐
🙂
😄

How to choose email marketing software for government administration

When comparing email marketing tools for government administration, it’s important to find the platform that offers all of the features you need – and within budget.
Having analysed 678 different tools across 113k data points, we’ve found 22 tools that should meet your needs. In this interactive guide, we’ll help you whittle this down further.
🪄 This guide is personalised to you based on your contacts, budget and business type. If you haven’t already entered these, we recommend doing so to improve this guide.

1. What’s your budget?

How much you spend on email marketing software is going to depend on the size of your contact list, the features you need and what your organisation can afford to invest in an email marketing platform.
Based on 5000 contacts, the average monthly cost of an email marketing tool that's suitable for government administration is $78/month. While useful as a guide, comparing platforms on price alone is a false economy.
While it’s true that you get what you pay for with email marketing software, this doesn’t necessarily mean that the cheaper platforms are worse.
Firstly, effective email marketing is about communicating the right message to the right person at the right time – at scale. The more leads you have (and the higher value they are) the higher the potential ROI of your email marketing activity.
As a Non-profit with 5000 contacts, you might be fine with an affordable platform that allows you to send basic newsletters to your contacts.
Secondly, the price you pay today is unlikely to be the price you pay one year from now. As such, it’s prudent to consider how much you might pay if your mailing list doubled or tripled. Don’t worry, we’ve done the maths for you for the top three tools!
5K contacts
$79/mo
5K contacts
$100/mo
5K contacts
$59/mo
10K contacts
$139/mo
10K contacts
$150/mo
10K contacts
$99/mo
15K contacts
$229/mo
15K contacts
$400/mo
15K contacts
$219/mo
Visit website
14-day free trial included
Visit website
Start for free
Visit website
14-day free trial included
Gist is the most affordable platform today, and will also provide you with affordable list growth longer term.
Lastly, while it’s helpful to have a clear budget in mind it’s also worth noting that the features (and therefore the results you can produce) with different tools are different. At 5000 contacts, you may not need advanced features and could possibly rule out some of the more expensive options for now.
Which brings us neatly onto our next question.

2. What features do you need?

Nowadays, most basic features like templates, an easy-to-use visual editor, and segmentation are table stakes and found in virtually all tools. You may, however, want to consider some of the more unique email marketing requirements that your team needs.
If there are any specific features that you need, you can enter them here to automatically filter out any of the 22 tools that don’t have them.

3. Does it integrate with your tech stack?

At a minimum, your email marketing software should communicate with whichever platform you use to collect and store customer or user data. This not only helps you hit your marketing objectives by having up-to-date segment information, but it also makes personalising your emails (and therefore increasing engagement) much easier.
As a Non-profit you’ll also want to consider whether or not it’s important for your email marketing software to integrate with:
  • Any reporting tools or dashboards you use
  • Any marketing channels you heavily use (e.g. Google Ads, Instagram Ads)
  • Any internal communication or project management tools you use as a team
While it’s ideal to find an email marketing platform with the native integrations that are critical to your business, most tools rely on integrating with a service like Zapier, Make or Automate.io that enables you to connect almost any imaginable combination of tools.
Feel free to enter any integrations you need in the box below to further whittle down your list of 22 email marketing tools.

4. What do other companies like you think?

The email marketing software recommendations on StackUp are made algorithmically – and most influenced by Satisfaction Score.
This score is based on 100,000’s of ratings we’ve collected from real users of these tools. The reason we use this metric is that it highlights the platforms that deliver a good overall experience.
This matters because, let’s face it, every email marketing tool says the same thing – easy to use, a wide range of templates and lots of features.
Yet, much of what separates the wheat from the chaff is revealed through actual usage. From email deliverability rates, to support quality, security and platform stability, these are all things that can make or break an email marketing tool.
Satisfaction Score is a good proxy for this, as the tools with low scores are typically plagued by these issues, whereas those with high scores tend to get these things right.
Based on this, our algorithm has recommended Customer.io as the best-fit for your business with the highest user satisfaction score.

5. Can you try it for free?

All email marketing providers worth considering will offer a free trial. If not, that should probably trigger some alarm bells.
The top three recommendations above all offer free trials, and we’d recommend signing up for a trial with at least two of them so you can make a good comparison.
We hope this data-led approach has helped narrow your search and find the right email marketing service for you.
  1. Customer.io (here's the link to start a 14 day free trial- no credit card required)
  2. Elastic Email (here’s the link to start a 14 day free trial - no credit card required)
  3. GetResponse (here’s the link to start a 30-day free trial - credit card required)

About the author

Marcus Taylor

Marcus Taylor is the Founder & CEO of Venture Harbour. Marcus is also an early-stage tech investor & the youngest Patron of The Prince's Trust.