Healthcare organisation, 20000 contacts for $100 - $500/mo

Email Marketing Software for Health, Care & Medical Services

Marcus Taylor
Data refreshed on: 23rd November 2022
Fact checked by Anna Hamzah

Our algorithm used 113k data points to whittle 678 email marketing tools down to 16 with the best performance for health, care & medical services. We may receive a commission if you sign up with a company below.

Your results (16)

ActiveCampaign

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14-day free trial included

Klaviyo

Visit website
Start for free

Gist

Visit website
14-day free trial included

Drip

Visit website
14-day free trial included

SendX

Visit website
14-day free trial included

MailerLite

Visit website
1 month free trial included

Moosend

Visit website
1 month free trial included

Campaigner

Visit website
1 month free trial included

Aweber

Visit website
Start for free

ConvertKit

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14-day free trial included

Constant Contact

Visit website
1 month free trial included

Keap

Visit website
14-day free trial included
馃弳 Recommended for you
1 of 7
1 of 3

Who uses it and why?

78% of ActiveCampaign's small business users are very satisfied with it.
馃槂Great
Great satisfaction score all users
77% of Klaviyo's small business users are very satisfied with it.
馃槂Great
Great satisfaction score all users
76% of Gist's small business users are very satisfied with it.
馃槂Great
Great satisfaction score all users
74% of Omnisend's small business users are very satisfied with it.
馃槂Great
Great satisfaction score all users
65% of Drip's small business users are very satisfied with it.
馃檪Good
Good satisfaction score all users
55% of Benchmark Email's small business users are very satisfied with it.
馃槓Okay
Okay satisfaction score all users
42% of GetResponse's small business users are very satisfied with it.
馃槓Okay
Okay satisfaction score all users
No data for Customer.io
No data for Customer.io
no data
No data for SendX
No data for SendX
no data
No data for MailerLite
No data for MailerLite
no data
No data for Moosend
No data for Moosend
no data
0% of Campaigner's small business users are very satisfied with it.
馃槓Okay
Okay satisfaction score all users
No data for Aweber
No data for Aweber
no data
No data for ConvertKit
No data for ConvertKit
no data
No data for Constant Contact
No data for Constant Contact
no data
No data for Keap
No data for Keap
no data
馃憤

Exceptional range of features, customer support & integrations.

馃憥

CRM functionality is okay but not great.

馃憤

Good segmentation and a wide variety of native integrations.

馃憥

Relatively expensive compared to other options.

馃憤

An affordable all-in-one marketing automation platform.

馃憥

Some features are average in comparison to similar-priced competitors.

馃憤

Comprehensive range of integrations & omni-channel sending options.

馃憥

Relatively expensive.

馃憤

Has a wide-range of pre-made workflows to use.

馃憥

Better suited to eCommerce businesses.

馃憥

For the same price there are more established, higher-quality alternatives.

馃憤

Users tend to choose GetResponse for its affordability and wide range of features.

馃憥

GetResponse's product has struggled to keep up with the competition.

馃憤

Great omni-channel sending options (SMS, push notifications and email)

馃憥

Expensive compared to similar products

馃憤

Accepts users from all industries.

馃憥

Relatively basic features compared to other platforms.

馃憤

Affordable & good support.

馃憥

Reporting features are basic.

馃憤

Easy to use with some surprisingly advanced features (e.g. weather triggers)

馃憥

Lightweight on features in comparison to similarly-priced tools.

馃憥

Poor deliverability and slow customer support have been reported.

馃憥

It's arguably a bit behind the times in functionality.

馃憥

Their free plan is often critiqued for being too limited in functionality.

馃憤

An affordable and simple email marketing tool.

馃憥

Lacks advanced features and reporting is relatively basic.

馃憤

Well-known for its advanced event-based marketing automation builder.

馃憥

There interface can be quite complicated to use.

What people are saying

4 588 ratings

Healthcare organisations often highlight ActiveCampaign's high deliverability, quality of reporting & ease of use.

3.8 81 ratings

Users tend to highlight Klaviyo's ease of use, setup flexibility and reporting functionality.

3 9 ratings

Users often highlight Gist's breadth of features and affordability.

4.2 52 ratings

Users tend to highlight Omnisend's templates, integrations and in-depth reporting.

no ratings

Users often highlight the quality of integrations and eCommerce features.

no ratings

Users often highlight Benchmark being user-friendly and easy to create templates.

4.2 494 ratings

Users tend to highlight GetResponse's unlimited sending and ease of designing emails.

2.8 4 ratings

Users tend to highlight Customer.io's ease of integrating data and good customer support.

no ratings

Healthcare organisations often highlight the intuitiveness of SendX's platform and the quality of their templates.

no ratings

Users often highlight Mailerlite's high deliverability rate and ease of building attractive newsletters inside their platform.

no ratings

Users tend to highlight how affordable and easy to use Moosend is.

no ratings

Users often highlight Campaigner's ease of use and reasonable pricing.

no ratings

Users often highlight how simple and easy to use Aweber is.

no ratings

ConvertKit is most-used by bloggers and content creators looking to build a mailing list.

1.4 701 ratings

Users tend to highlight Constant Contact's email list management features and streamlined functionality.

3.8 443 ratings

Users often highlight Keap's deep integration into their business.

Growth Marketing Manager at Narrative
Taegan Baxter
Growth Marketing Manager at Narrative

In terms of features, I love using ActiveCampaign鈥檚 powerful automation builder. More generally, I love the sense of momentum I get from ActiveCampaign and their drive to continue to constantly improve their product.

Senior Ecommerce Manager, Living Proof
Ilana Cohen
Senior Ecommerce Manager, Living Proof

We鈥檝e definitely been able to grow our email list since switching to Klaviyo. We鈥檝e run different programs like sample programs and exclusive access to product launches through social and using our website. And through that, we鈥檝e been able to segment our list and send more customized emails to these subscribers.

Marketing Manager, Small-Business
Madhav
Marketing Manager, Small-Business

Live chat is great, drip emails are quite good, support is GREAT.

Senior Marketing Manager, FiGPiN
Alison Caufield
Senior Marketing Manager, FiGPiN

We see amazing results from our automated emails. Our cart abandonment especially stands out with an 87% conversion rate and $7.44 revenue per email.

BetterU, Inc.
Nick Nilsson
BetterU, Inc.

I've been with them for a long time and I'm not going anywhere. I love GetResponse's tracking, stats and features.

Senior Director at Billie
Michelle Ballen-Griffin
Senior Director at Billie

Customer.io integrates perfectly into our data / CRM architecture. The flexibility of their API has allowed us to seamlessly update user attributes, create highly targeted workflows, and run experiments.

Owner, A&J King Bakery
Andy King
Owner, A&J King Bakery

Constant Contact is my marketing department.

MiSyte
Jamie Gilleland
MiSyte

Ultimately, ALL the success MiSyte.com has enjoyed comes back to my decision to purchase Keap.

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Your recommended plan

Lite
$/mo
for up to 25K contacts

14-day free trial

Free migration

No cancellation fees

Email
$/mo
for up to 25K contacts

Start for free

Free migration

No cancellation fees

Professional
$/mo
for up to 25K contacts

14-day free trial

Free migration

No cancellation fees

Standard
$/mo
for up to 25K contacts

Start for free

Free migration

No cancellation fees

Pricing
$/mo
for up to 25K contacts

14-day free trial

Free migration

No cancellation fees

Pro
$/mo
for up to 25K contacts

Start for free

Free migration

No cancellation fees

Custom
Custom
Contact for more information

Free trial

Free migration

No cancellation fees

Custom
Custom
Contact for more information

Free trial

Free migration

No cancellation fees

Business Plan
$/mo
for up to 25K contacts

14-day free trial

Free migration

No cancellation fees

Growing business
$/mo
for up to 25K contacts

One month free trial

Free migration

No cancellation fees

Pro
$/mo
for up to 25K contacts

One month free trial

Free migration

No cancellation fees

Essential
$/mo
for up to 25K contacts

One month free trial

Free migration

No cancellation fees

Pro
$/mo
for up to 25K contacts

Start for free

Free migration

No cancellation fees

Creator
$/mo
for up to 25K contacts

14-day free trial

Free migration

No cancellation fees

Core
$/mo
for up to 25K contacts

One month free trial

Free migration

No cancellation fees

Pro
$/mo
for up to 25K contacts

14-day free trial

Migration services available

No cancellation fees

Features

A/B Testing

Campaign tracking

Contact management

Pre-Designed Templates

Segmentation

Integrations

Facebook

Google Analytics

Salesforce

SurveyMonkey

Trustpilot

WordPress

Zapier

Zoom

Features

A/B Testing

Campaign tracking

Contact management

Pre-Designed Templates

Segmentation

Integrations

Facebook

Google Analytics

Salesforce

SurveyMonkey

Trustpilot

WordPress

Zapier

Zoom

Features

A/B Testing

Campaign tracking

Contact management

Pre-Designed Templates

Segmentation

Integrations

Facebook

Google Analytics

Salesforce

SurveyMonkey

Trustpilot

WordPress

Zapier

Zoom

Features

A/B Testing

Campaign tracking

Contact management

Pre-Designed Templates

Segmentation

Integrations

Facebook

Google Analytics

Salesforce

SurveyMonkey

Trustpilot

WordPress

Zapier

Zoom

Features

A/B Testing

Campaign tracking

Contact management

Pre-Designed Templates

Segmentation

Integrations

Facebook

Google Analytics

Salesforce

SurveyMonkey

Trustpilot

WordPress

Zapier

Zoom

Features

A/B Testing

Campaign tracking

Contact management

Pre-Designed Templates

Segmentation

Integrations

Facebook

Google Analytics

Salesforce

SurveyMonkey

Trustpilot

WordPress

Zapier

Zoom

Features

A/B Testing

Campaign tracking

Contact management

Pre-Designed Templates

Segmentation

Integrations

Facebook

Google Analytics

Salesforce

SurveyMonkey

Trustpilot

WordPress

Zapier

Zoom

Features

A/B Testing

Campaign tracking

Contact management

Pre-Designed Templates

Segmentation

Integrations

Facebook

Google Analytics

Salesforce

SurveyMonkey

Trustpilot

WordPress

Zapier

Zoom

Features

A/B Testing

Campaign tracking

Contact management

Pre-Designed Templates

Segmentation

Integrations

Facebook

Google Analytics

Salesforce

SurveyMonkey

Trustpilot

WordPress

Zapier

Zoom

Features

A/B Testing

Campaign tracking

Contact management

Pre-Designed Templates

Segmentation

Integrations

Facebook

Google Analytics

Salesforce

SurveyMonkey

Trustpilot

WordPress

Zapier

Zoom

Features

A/B Testing

Campaign tracking

Contact management

Pre-Designed Templates

Segmentation

Integrations

Facebook

Google Analytics

Salesforce

SurveyMonkey

Trustpilot

WordPress

Zapier

Zoom

Features

A/B Testing

Campaign tracking

Contact management

Pre-Designed Templates

Segmentation

Integrations

Facebook

Google Analytics

Salesforce

SurveyMonkey

Trustpilot

WordPress

Zapier

Zoom

Features

A/B Testing

Campaign tracking

Contact management

Pre-Designed Templates

Segmentation

Integrations

Facebook

Google Analytics

Salesforce

SurveyMonkey

Trustpilot

WordPress

Zapier

Zoom

Features

A/B Testing

Campaign tracking

Contact management

Pre-Designed Templates

Segmentation

Integrations

Facebook

Google Analytics

Salesforce

SurveyMonkey

Trustpilot

WordPress

Zapier

Zoom

Features

A/B Testing

Campaign tracking

Contact management

Pre-Designed Templates

Segmentation

Integrations

Facebook

Google Analytics

Salesforce

SurveyMonkey

Trustpilot

WordPress

Zapier

Zoom

Features

A/B Testing

Campaign tracking

Contact management

Pre-Designed Templates

Segmentation

Integrations

Facebook

Google Analytics

Salesforce

SurveyMonkey

Trustpilot

WordPress

Zapier

Zoom

ActiveCampaign has 3 plans starting at $229/mo. This plan is the cheapest based on your list size & requirements.

$229/mo is lower than the average cost of $230/mo for plans that cover 20K contacts. This plan comes with 25000 contacts.

$0$102$204$306$409

Klaviyo has 2 plans starting at $400/mo. This plan is the cheapest based on your list size & requirements.

$400/mo is higher than the average cost of $230/mo for plans that cover 20K contacts. This plan comes with 25000 contacts.

$0$102$204$306$409

Gist has 2 plans starting at $219/mo. This plan is the cheapest based on your list size & requirements.

$219/mo is lower than the average cost of $230/mo for plans that cover 20K contacts. This plan comes with 25000 contacts.

$0$102$204$306$409

Omnisend has 2 plans starting at $245/mo. This plan is the cheapest based on your list size & requirements.

$245/mo is higher than the average cost of $230/mo for plans that cover 20K contacts. This plan comes with 25000 contacts.

$0$102$204$306$409

Drip has 1 plan starting at $369/mo. This plan is the cheapest based on your list size & requirements.

$369/mo is higher than the average cost of $230/mo for plans that cover 20K contacts. This plan comes with 25000 contacts.

$0$102$204$306$409

Benchmark Email has 2 plans starting at $169/mo. This plan is the cheapest based on your list size & requirements.

$169/mo is lower than the average cost of $230/mo for plans that cover 20K contacts. This plan comes with 25000 contacts.

$0$102$204$306$409

GetResponse has 0 plans that are customised based on your specific requirements. For pricing visit their website.

$0/mo is lower than the average cost of $230/mo for plans that cover 20K contacts. This plan comes with contacts.

$0$102$204$306$409

Customer.io has 0 plans that are customised based on your specific requirements. For pricing visit their website.

$0/mo is lower than the average cost of $230/mo for plans that cover 20K contacts. This plan comes with contacts.

$0$102$204$306$409

SendX has 1 plan starting at $112.49/mo. This plan is the cheapest based on your list size & requirements.

$112.49/mo is lower than the average cost of $230/mo for plans that cover 20K contacts. This plan comes with 25000 contacts.

$0$102$204$306$409

MailerLite has 2 plans starting at $125/mo. This plan is the cheapest based on your list size & requirements.

$125/mo is lower than the average cost of $230/mo for plans that cover 20K contacts. This plan comes with 25000 contacts.

$0$102$204$306$409

Moosend has 1 plan starting at $315/mo. This plan is the cheapest based on your list size & requirements.

$315/mo is higher than the average cost of $230/mo for plans that cover 20K contacts. This plan comes with 25000 contacts.

$0$102$204$306$409

Campaigner has 2 plans starting at $129/mo. This plan is the cheapest based on your list size & requirements.

$129/mo is lower than the average cost of $230/mo for plans that cover 20K contacts. This plan comes with 25000 contacts.

$0$102$204$306$409

Aweber has 1 plan starting at $146.15/mo. This plan is the cheapest based on your list size & requirements.

$146.15/mo is lower than the average cost of $230/mo for plans that cover 20K contacts. This plan comes with 25000 contacts.

$0$102$204$306$409

ConvertKit has 2 plans starting at $199/mo. This plan is the cheapest based on your list size & requirements.

$199/mo is lower than the average cost of $230/mo for plans that cover 20K contacts. This plan comes with 25000 contacts.

$0$102$204$306$409

Constant Contact has 2 plans starting at $155/mo. This plan is the cheapest based on your list size & requirements.

$155/mo is lower than the average cost of $230/mo for plans that cover 20K contacts. This plan comes with 25000 contacts.

$0$102$204$306$409

Keap has 2 plans starting at $409/mo. This plan is the cheapest based on your list size & requirements.

$409/mo is higher than the average cost of $230/mo for plans that cover 20K contacts. This plan comes with 25000 contacts.

$0$102$204$306$409

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How to choose email marketing software for health, care & medical services

When comparing email marketing tools for health, care & medical services, it鈥檚 important to find the platform that offers all of the features you need 鈥 and within budget.
Having analysed 678 different tools across 113k data points, we鈥檝e found 22 tools that should meet your needs. In this interactive guide, we鈥檒l help you whittle this down further.
馃獎 This guide is personalised to you based on your contacts, budget and business type. If you haven鈥檛 already entered these, we recommend doing so to improve this guide.

1. What鈥檚 your budget?

How much you spend on email marketing software is going to depend on the size of your contact list, the features you need and what your organisation can afford to invest in an email marketing platform.
Based on 20000 contacts, the average monthly cost of an email marketing tool that's suitable for health, care & medical services is $229/month. While useful as a guide, comparing platforms on price alone is a false economy.
While it鈥檚 true that you get what you pay for with email marketing software, this doesn鈥檛 necessarily mean that the cheaper platforms are worse.
Firstly, effective email marketing is about communicating the right message to the right person at the right time 鈥 at scale. The more leads you have (and the higher value they are) the higher the potential ROI of your email marketing activity.
As a Healthcare organisation with 20000 contacts, you'll most likely get a better ROI with a mid-level/premium platform that offers functionality beyond basic newsletters.
Secondly, the price you pay today is unlikely to be the price you pay one year from now. As such, it鈥檚 prudent to consider how much you might pay if your mailing list doubled or tripled. Don鈥檛 worry, we鈥檝e done the maths for you for the top three tools!
20K contacts
$229/mo
20K contacts
$400/mo
20K contacts
$219/mo
40K contacts
$339/mo
40K contacts
$700/mo
40K contacts
$399/mo
60K contacts
$449/mo
60K contacts
$950/mo
60K contacts
Custom $
Visit website
14-day free trial included
Visit website
Start for free
Visit website
14-day free trial included
While Gist may be the most affordable platform today out of these three options, ActiveCampaign would be a more affordable long-term option if you鈥檙e expecting list growth.
Lastly, while it鈥檚 helpful to have a clear budget in mind it鈥檚 also worth noting that the features (and therefore the results you can produce) with different tools vary. At 20000 contacts, you'll have plenty of scope to improve your results with features like A/B testing and automation sequences, so it makes sense to consider these in your evaluation process.
Which brings us neatly onto our next question.

2. What features do you need?

Nowadays, most basic features like templates, an easy-to-use visual editor, and segmentation are table stakes and found in virtually all tools. You may, however, want to consider some of the more unique email marketing requirements that your team needs.
If there are any specific features that you need, you can enter them here to automatically filter out any of the 22 tools that don鈥檛 have them.

3. Does it integrate with your tech stack?

At a minimum, your email marketing software should communicate with whichever platform you use to collect and store customer or user data. This not only helps you hit your marketing objectives by having up-to-date segment information, but it also makes personalising your emails (and therefore increasing engagement) much easier.
As a Healthcare organisation you鈥檒l also want to consider whether or not it鈥檚 important for your email marketing software to integrate with:
  • Any patient/client/contact management systems
  • Any reporting tools or dashboards you use
  • Any marketing channels you heavily use (e.g. Google Ads, Instagram Ads)
  • Any internal communication or project management tools you use as a team
While it鈥檚 ideal to find an email marketing platform with the native integrations that are critical to your business, most tools rely on integrating with a service like Zapier, Make or Automate.io that enables you to connect almost any imaginable combination of tools.
Feel free to enter any integrations you need in the box below to further whittle down your list of 22 email marketing tools.

4. What do other companies like you think?

The email marketing software recommendations on StackUp are made algorithmically 鈥 and most influenced by Satisfaction Score.
This score is based on 100,000鈥檚 of ratings we鈥檝e collected from real users of these tools. The reason we use this metric is that it highlights the platforms that deliver a good overall experience.
This matters because, let鈥檚 face it, every email marketing tool says the same thing 鈥 easy to use, a wide range of templates and lots of features.
Yet, much of what separates the wheat from the chaff is revealed through actual usage. From email deliverability rates, to support quality, security and platform stability, these are all things that can make or break an email marketing tool.
Satisfaction Score is a good proxy for this, as the tools with low scores are typically plagued by these issues, whereas those with high scores tend to get these things right.
Based on this, our algorithm has recommended Customer.io as the best-fit for your business with the highest user satisfaction score.

5. Can you try it for free?

All email marketing providers worth considering will offer a free trial. If not, that should probably trigger some alarm bells.
The top three recommendations above all offer free trials, and we鈥檇 recommend signing up for a trial with at least two of them so you can make a good comparison.
We hope this data-led approach has helped narrow your search and find the right email marketing service for you.
  1. Customer.io (here's the link to start a 14 day free trial- no credit card required)
  2. Elastic Email (here鈥檚 the link to start a 14 day free trial - no credit card required)
  3. GetResponse (here鈥檚 the link to start a 30-day free trial - credit card required)

About the author

Marcus Taylor

Marcus Taylor is the Founder & CEO of Venture Harbour. Marcus is also an early-stage tech investor & the youngest Patron of The Prince's Trust.