Healthcare organisation, 20000 contacts for $100 - $500/mo

3 HIPAA Compliant Email Marketing Tools

Marcus Taylor
Data refreshed on: 23rd November 2022
Fact checked by Anna Hamzah

Our algorithm used 113k data points to whittle 678 email marketing tools down to 3 with the best performance among healthcare organisations. We may receive a commission if you sign up with a company below.

Your results (3)

ActiveCampaign

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14-day free trial included

Keap

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14-day free trial included
🏆 Recommended for you
1 of 7

Who uses it and why?

78% of ActiveCampaign's small business users are very satisfied with it.
😃Great
Great satisfaction score · all users
No data for Keap
No data for Keap
no data
No data for Customer.io
No data for Customer.io
no data
👍

Exceptional range of features, customer support & integrations.

👎

CRM functionality is okay but not great.

👍

Well-known for its advanced event-based marketing automation builder.

👎

There interface can be quite complicated to use.

👍

Great omni-channel sending options (SMS, push notifications and email)

👎

Expensive compared to similar products

What people are saying

4 · 588 ratings

Healthcare organisations often highlight ActiveCampaign's high deliverability, quality of reporting & ease of use.

3.8 · 443 ratings

Users often highlight Keap's deep integration into their business.

2.8 · 4 ratings

Users tend to highlight Customer.io's ease of integrating data and good customer support.

Growth Marketing Manager at Narrative
Taegan Baxter
Growth Marketing Manager at Narrative

In terms of features, I love using ActiveCampaign’s powerful automation builder. More generally, I love the sense of momentum I get from ActiveCampaign and their drive to continue to constantly improve their product.

MiSyte
Jamie Gilleland
MiSyte

Ultimately, ALL the success MiSyte.com has enjoyed comes back to my decision to purchase Keap.

Senior Director at Billie
Michelle Ballen-Griffin
Senior Director at Billie

Customer.io integrates perfectly into our data / CRM architecture. The flexibility of their API has allowed us to seamlessly update user attributes, create highly targeted workflows, and run experiments.

Used ActiveCampaign before?

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Used Keap before?

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Used Customer.io before?

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Your recommended plan

Lite
$/mo
for up to 25K contacts

14-day free trial

Free migration

No cancellation fees

Pro
$/mo
for up to 25K contacts

14-day free trial

Migration services available

No cancellation fees

Custom
Custom
Contact for more information

Free trial

Free migration

No cancellation fees

Features

A/B Testing

Campaign tracking

Contact management

Pre-Designed Templates

Segmentation

Integrations

Facebook

Google Analytics

Salesforce

SurveyMonkey

Trustpilot

WordPress

Zapier

Zoom

Features

A/B Testing

Campaign tracking

Contact management

Pre-Designed Templates

Segmentation

Integrations

Facebook

Google Analytics

Salesforce

SurveyMonkey

Trustpilot

WordPress

Zapier

Zoom

Features

A/B Testing

Campaign tracking

Contact management

Pre-Designed Templates

Segmentation

Integrations

Facebook

Google Analytics

Salesforce

SurveyMonkey

Trustpilot

WordPress

Zapier

Zoom

ActiveCampaign has 3 plans starting at $229/mo. This plan is the cheapest based on your list size & requirements.

$229/mo is lower than the average cost of $319/mo for plans that cover 20K contacts. This plan comes with 25000 contacts.

$0$102$204$306$409

Keap has 2 plans starting at $409/mo. This plan is the cheapest based on your list size & requirements.

$409/mo is higher than the average cost of $319/mo for plans that cover 20K contacts. This plan comes with 25000 contacts.

$0$102$204$306$409

Customer.io has 0 plans that are customised based on your specific requirements. For pricing visit their website.

$0/mo is lower than the average cost of $319/mo for plans that cover 20K contacts. This plan comes with contacts.

$0$102$204$306$409

Used ActiveCampaign before?

Rate your experience

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🙂
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Used Keap before?

Rate your experience

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🙂
😄

Used Customer.io before?

Rate your experience

😣
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🙂
😄

How to choose a HIPAA compliant email marketing software

Not all email marketing tools are HIPAA compliant and there can be serious consequences to using one that isn't compliant. Thankfully, the tools that do assure compliance tend to be the more advanced and feature-rich email marketing providers – making it easier for you to find a great tool to use.
Having analysed 678 different tools across 113k data points, we’ve found 3 tools that claimt to be HIPAA compliant and should meet your needs. In this interactive guide, we’ll help you whittle this down to a small handful of tools to consider.
🪄 This guide is personalised to you based on your contacts, budget and business type. If you haven’t already entered these, we recommend doing so to improve this guide.

1. What’s your budget?

How much you spend on email marketing software is going to depend on the size of your contact list, the features you need and what your organisation can afford to invest in an email marketing platform.
Based on 20000 contacts, the average monthly cost of a HIPAA compliant email marketing tool is $319/month which is within your current set budget of 500 (if this is inaccurate you can change it above).
While it’s true that you get what you pay for with email marketing software, this doesn’t necessarily mean that the cheaper platforms are worse.
Firstly, effective email marketing is about communicating the right message to the right person at the right time – at scale. The more leads you have (and the higher value they are) the higher the potential ROI of your email marketing activity.
As a Healthcare organisation with 20000 contacts, you'll most likely get a better ROI with a mid-level/premium platform that offers functionality beyond basic newsletters.
Secondly, the price you pay today is unlikely to be the price you pay one year from now. As such, it’s prudent to consider how much you might pay if your mailing list doubled or tripled. Don’t worry, we’ve done the maths for you for the top three tools!
20K contacts
$229/mo
20K contacts
$409/mo
20K contacts
Custom $
40K contacts
$339/mo
40K contacts
Custom $
40K contacts
Custom $
60K contacts
$449/mo
60K contacts
Custom $
60K contacts
Custom $
Visit website
14-day free trial included
Visit website
14-day free trial included
Visit website
No free trial
ActiveCampaign is the most affordable platform today, and will also provide you with affordable list growth longer term.
Lastly, while it’s helpful to have a clear budget in mind it’s also worth noting that the features (and therefore the results you can produce) with different tools are different. At 20000 contacts, you'll have plenty of scope to improve your results with features like A/B testing and automation sequences, so it makes sense to consider these in your evaluation process.
Which brings us neatly onto our next question.

2. What features do you need?

Besides needing HIPAA, it’s worth considering what other critical features you might need from your email marketing software.
Most basic features like templates, an easy-to-use visual editor, and segmentation are table stakes and found in virtually all tools. You may, however, want to consider some of the more unique email marketing requirements that your team needs.
As a
you may wish to consider excluding any tools that don’t offer industry-grade security features such as SSO & SAML, reputation monitoring and manager approval functionality.
Other features you might want to consider filtering by include:
  • CRM - Do you need an email marketing platform with a built-in CRM, or will it integrate with your existing CRM?
  • Other systems - Are there any other systems or data warehouses that you need to be able to send data to? If in doubt, choosing an email marketing tool with a REST API will ensure that you can connect it to most systems.
  • Compliance requirements - do you need to be compliant with any regional or industry-specific rules (such as GDPR, CCPA, or HIPAA)?
  • Reporting requirements - Do you need a platform with attribution features that will enable you to report on revenue and ROI?
If there are any specific features that you need, you can enter them here to automatically filter out any of the 3 tools that don’t have them.

3. Does it integrate with your tech stack?

At a minimum, your email marketing software should communicate with whichever platform you use to collect and store customer or user data. This not only helps you hit your marketing objectives by having up-to-date segment information, but it also makes personalising your emails (and therefore increasing engagement) much easier.
As a Healthcare organisation you’ll also want to consider whether or not it’s important for your email marketing software to integrate with:
  • Any patient/client/contact management systems
  • Any reporting tools or dashboards you use
  • Any marketing channels you heavily use (e.g. Google Ads, Instagram Ads)
  • Any internal communication or project management tools you use as a team
While it’s ideal to find an email marketing platform with the native integrations that are critical to your business, most tools rely on integrating with a service like Zapier, Make or Automate.io that enables you to connect almost any imaginable combination of tools.
Feel free to enter any integrations you need in the box below to further whittle down your list of 3 email marketing tools.

4. What do other companies like you think?

The email marketing software recommendations on StackUp are made algorithmically – and most influenced by Satisfaction Score.
This score is based on 100,000’s of ratings we’ve collected from real users of these tools. The reason we use this metric is that it highlights the platforms that deliver a good overall experience.
This matters because, let’s face it, every email marketing tool says the same thing – easy to use, a wide range of templates and lots of features.
Yet, much of what separates the wheat from the chaff is revealed through actual usage. From email deliverability rates, to support quality, security and platform stability, these are all things that can make or break an email marketing tool.
Satisfaction Score is a good proxy for this, as the tools with low scores are typically plagued by these issues, whereas those with high scores tend to get these things right.
Based on this, our algorithm has recommended ActiveCampaign as the best-fit for your business with the highest user satisfaction score.

5. Can you try it for free?

All email marketing providers worth considering will offer a free trial. If not, that should probably trigger some alarm bells.
The top three recommendations above all offer free trials, and we’d recommend signing up for a trial with at least two of them so you can make a good comparison.
We hope this data-led approach has helped narrow your search and find the right email marketing service for you.
  1. ActiveCampaign (here's the link to start a 14 day free trial- no credit card required)
  2. Keap (here’s the link to start a 14 day free trial - no credit card required)
  3. Customer.io (here’s the link to start a 30-day free trial - credit card required)

About the author

Marcus Taylor

Marcus Taylor is the Founder & CEO of Venture Harbour. Marcus is also an early-stage tech investor & the youngest Patron of The Prince's Trust.