eCommerce business, 10000 contacts for $10 - $300/mo

Email Marketing Software with a Shopify Integration

Marcus Taylor
Data refreshed on: 23rd November 2022
Fact checked by Anna Hamzah

Our algorithm used 113k data points to whittle 678 email marketing tools down to 16 with the best performance among ecommerce businesses. We may receive a commission if you sign up with a company below.

Your results (16)

ActiveCampaign

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14-day free trial included

Klaviyo

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Start for free

Drip

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14-day free trial included

MailerLite

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1 month free trial included

Customer.io

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14-day free trial included

SendX

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14-day free trial included

ConvertKit

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14-day free trial included

Campaigner

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1 month free trial included

Aweber

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ClickFunnels

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14-day free trial included
馃弳 Recommended for you
1 of 7
1 of 3

Who uses it and why?

78% of ActiveCampaign's small business users are very satisfied with it.
馃槂Great
Great satisfaction score all users
77% of Klaviyo's small business users are very satisfied with it.
馃槂Great
Great satisfaction score all users
74% of Omnisend's small business users are very satisfied with it.
馃槂Great
Great satisfaction score all users
74% of Sendinblue's small business users are very satisfied with it.
馃槂Great
Great satisfaction score all users
65% of Drip's small business users are very satisfied with it.
馃檪Good
Good satisfaction score all users
60% of Elastic Email's small business users are very satisfied with it.
馃檪Good
Good satisfaction score all users
55% of Benchmark Email's small business users are very satisfied with it.
馃槓Okay
Okay satisfaction score all users
42% of GetResponse's small business users are very satisfied with it.
馃槓Okay
Okay satisfaction score all users
No data for MailerLite
No data for MailerLite
no data
No data for Customer.io
No data for Customer.io
no data
No data for Pabbly Email Marketing
No data for Pabbly Email Marketing
no data
No data for SendX
No data for SendX
no data
No data for ConvertKit
No data for ConvertKit
no data
0% of Campaigner's small business users are very satisfied with it.
馃槓Okay
Okay satisfaction score all users
No data for Aweber
No data for Aweber
no data
No data for ClickFunnels
No data for ClickFunnels
no data
馃憤

Exceptional range of native eCommerce features, integrations & great customer support.

馃憥

CRM functionality is okay but not great.

馃憤

Good segmentation and a wide variety of eCommerce-focused native integrations.

馃憥

Relatively expensive compared to other options.

馃憤

Comprehensive eCommerce integrations & omni-channel sending options.

馃憥

Relatively expensive.

馃憤

Great for transactional email.

馃憥

Send limits and throttling can be sensitive causing emails being delayed or not sent. 

馃憤

Built specifically for eCommerce users.

馃憥

Manual tagging can be cumbersome. A/B testing options are limited.

馃憤

Scalability and API documentation is very good.

馃憥

Email marketing automation functionality is basic.

馃憥

For the same price there are more established, higher-quality alternatives.

馃憤

eCommerce users tend to choose GetResponse for its affordability and wide range of features.

馃憥

GetResponse's product has struggled to keep up with the competition.

馃憤

Affordable & good support.

馃憥

Reporting features are basic.

馃憤

Great omni-channel sending options (SMS, push notifications and email)

馃憥

Expensive compared to similar products

馃憥

For some users their features may be too basic and lacking in value.

馃憤

Accepts users from all industries.

馃憥

Relatively basic features compared to other platforms.

馃憥

Their free plan is often critiqued for being too limited in functionality.

馃憥

Poor deliverability and slow customer support have been reported.

馃憥

It's arguably a bit behind the times in functionality.

馃憤

Good for businesses looking to visually build sales funnels with upsells, offers and membership areas.

What people are saying

4 588 ratings

eCommerce users often highlight the quality of ActiveCampaign's automations, email builder and ease of use.

3.8 81 ratings

eCommerce users tend to highlight Klaviyo's ease of use, setup flexibility and reporting functionality.

4.2 52 ratings

eCommerce users tend to highlight Omnisend's templates, integrations and in-depth reporting.

4.4 3,016 ratings

eCommerce users often highlight SendInBlue's responsive support team, ease of set up and email traceability.

no ratings

eCommerce users often highlight the quality of integrations and eCommerce features.

4.3 140 ratings

eCommerce users often highlight Elastic Email's deliverability and developer experience.

no ratings

Users often highlight Benchmark being user-friendly and easy to create templates.

4.2 494 ratings

eCommerce users tend to highlight GetResponse's unlimited sending and ease of designing emails.

no ratings

Users often highlight Mailerlite's high deliverability rate and ease of building attractive newsletters inside their platform.

2.8 4 ratings

eCommerce users tend to highlight Customer.io's ease of integrating data and good customer support.

no ratings

Users often highlight Pabbly's ease of use and breadth of features.

no ratings

eCommerce users often highlight the intuitiveness of SendX's platform and the quality of their templates.

no ratings

ConvertKit is most-used by bloggers and content creators looking to build a mailing list.

no ratings

Users often highlight Campaigner's ease of use and reasonable pricing.

no ratings

Users often highlight how simple and easy to use Aweber is.

no ratings

Users often highlight the effectiveness and intuitiveness of building sales funnels inside ClickFunnels.

Growth Marketing Manager at Narrative
Taegan Baxter
Growth Marketing Manager at Narrative

In terms of features, I love using ActiveCampaign鈥檚 powerful automation builder. More generally, I love the sense of momentum I get from ActiveCampaign and their drive to continue to constantly improve their product.

Senior Ecommerce Manager, Living Proof
Ilana Cohen
Senior Ecommerce Manager, Living Proof

We鈥檝e definitely been able to grow our email list since switching to Klaviyo. We鈥檝e run different programs like sample programs and exclusive access to product launches through social and using our website. And through that, we鈥檝e been able to segment our list and send more customized emails to these subscribers.

Senior Marketing Manager, FiGPiN
Alison Caufield
Senior Marketing Manager, FiGPiN

We see amazing results from our automated emails. Our cart abandonment especially stands out with an 87% conversion rate and $7.44 revenue per email.

Founder @ Edwart Chocolatier
Edwin Yansan茅
Founder @ Edwart Chocolatier

As a small team, simplifying our workflow is a top priority, so having our contacts, SMS, and email in one place helps us a ton!

Co-founder, Poptin
Tomer Aharon
Co-founder, Poptin

Elastic Email has probably one of the highest email deliverability rates on the market. Besides this, the pricing is very affordable and scalable, the API is documented and easy to use, and the editor works great too.

BetterU, Inc.
Nick Nilsson
BetterU, Inc.

I've been with them for a long time and I'm not going anywhere. I love GetResponse's tracking, stats and features.

Senior Director at Billie
Michelle Ballen-Griffin
Senior Director at Billie

Customer.io integrates perfectly into our data / CRM architecture. The flexibility of their API has allowed us to seamlessly update user attributes, create highly targeted workflows, and run experiments.

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Used Elastic Email before?

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Used Benchmark Email before?

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Used GetResponse before?

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Used MailerLite before?

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Used Customer.io before?

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Used Pabbly Email Marketing before?

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Used SendX before?

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Used ConvertKit before?

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Used Campaigner before?

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Used Aweber before?

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Used ClickFunnels before?

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Your recommended plan

Lite
$/mo
for up to 10K contacts

14-day free trial

Free migration

No cancellation fees

Email
$/mo
for up to 10K contacts

Start for free

Free migration

No cancellation fees

Standard
$/mo
for up to 10K contacts

Start for free

Free migration

No cancellation fees

Premium
$/mo
for up to 10K contacts

Start for free

Free migration

No cancellation fees

Pricing
$/mo
for up to 10K contacts

14-day free trial

Free migration

No cancellation fees

Unlimited
$/mo
for up to 10K contacts

Start for free

Free migration

No cancellation fees

Pro
$/mo
for up to 10K contacts

Start for free

Free migration

No cancellation fees

Custom
Custom
Contact for more information

Free trial

Free migration

No cancellation fees

Growing business
$/mo
for up to 10K contacts

One month free trial

Free migration

No cancellation fees

Basic
$/mo
for up to 10K contacts

14-day free trial

Free migration

No cancellation fees

Pro
$/mo
for up to 10K contacts

Free trial

Free migration

No cancellation fees

Business Plan
$/mo
for up to 10K contacts

14-day free trial

Free migration

No cancellation fees

Creator
$/mo
for up to 10K contacts

14-day free trial

Free migration

No cancellation fees

Essential
$/mo
for up to 25K contacts

One month free trial

Free migration

No cancellation fees

Pro
$/mo
for up to 10K contacts

Start for free

Free migration

No cancellation fees

Basic
$/mo
for unlimited contacts

14-day free trial

Free migration

No cancellation fees

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

ActiveCampaign has 3 plans starting at $139/mo. This plan is the cheapest based on your list size & requirements.

$139/mo is higher than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$38$77$115$154

Klaviyo has 2 plans starting at $150/mo. This plan is the cheapest based on your list size & requirements.

$150/mo is higher than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$38$77$115$154

Omnisend has 2 plans starting at $115/mo. This plan is the cheapest based on your list size & requirements.

$115/mo is higher than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$38$77$115$154

Sendinblue has 1 plan starting at $65/mo. This plan is the cheapest based on your list size & requirements.

$65/mo is lower than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$38$77$115$154

Drip has 1 plan starting at $154/mo. This plan is the cheapest based on your list size & requirements.

$154/mo is higher than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$38$77$115$154

Elastic Email has 2 plans starting at $35/mo. This plan is the cheapest based on your list size & requirements.

$35/mo is lower than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$38$77$115$154

Benchmark Email has 2 plans starting at $89/mo. This plan is the cheapest based on your list size & requirements.

$89/mo is lower than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$38$77$115$154

GetResponse has 0 plans that are customised based on your specific requirements. For pricing visit their website.

$0/mo is lower than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with contacts.

$0$38$77$115$154

MailerLite has 2 plans starting at $47/mo. This plan is the cheapest based on your list size & requirements.

$47/mo is lower than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$38$77$115$154

Customer.io has 1 plan starting at $150/mo. This plan is the cheapest based on your list size & requirements.

$150/mo is higher than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$38$77$115$154

Pabbly Email Marketing has 2 plans starting at $41/mo. This plan is the cheapest based on your list size & requirements.

$41/mo is lower than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$38$77$115$154

SendX has 1 plan starting at $44.99/mo. This plan is the cheapest based on your list size & requirements.

$44.99/mo is lower than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$38$77$115$154

ConvertKit has 2 plans starting at $100/mo. This plan is the cheapest based on your list size & requirements.

$100/mo is higher than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$38$77$115$154

Campaigner has 2 plans starting at $129/mo. This plan is the cheapest based on your list size & requirements.

$129/mo is higher than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 25000 contacts.

$0$38$77$115$154

Aweber has 1 plan starting at $66.15/mo. This plan is the cheapest based on your list size & requirements.

$66.15/mo is lower than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$38$77$115$154

ClickFunnels has 2 plans starting at $97/mo. This plan is the cheapest based on your list size & requirements.

$97/mo is higher than the average cost of $95/mo for plans that cover 10K contacts. This plan comes with unlimited contacts.

$0$38$77$115$154

Used ActiveCampaign before?

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Used Klaviyo before?

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Used Drip before?

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Used Elastic Email before?

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Used Benchmark Email before?

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Used GetResponse before?

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Used MailerLite before?

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Used Customer.io before?

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Used ConvertKit before?

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Used Campaigner before?

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Used Aweber before?

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Used ClickFunnels before?

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How to choose email marketing software that integrates with Shopify

Besides needing to integrate with Shopify, what should you be looking for when evaluating email marketing software?
This interactive guide is broken down into five steps to help you whittle the list of 17 tools above down to the right shortlist for your company.
馃獎 This guide is personalised to you based on your contacts, budget and business type. If you haven鈥檛 already entered these, we recommend doing so to improve this guide.

1. What鈥檚 your budget?

How much you spend on email marketing software is going to depend on the size of your contact list, the features you need and what your organisation can afford to invest in an email marketing platform.
Based on 10000 contacts, the average monthly cost of an email marketing tool that integrates with Shopify is $114/month. While useful as a guide, comparing platforms on price alone is a false economy.
While it鈥檚 true that you get what you pay for with email marketing software, this doesn鈥檛 necessarily mean that the cheaper platforms are worse.
Firstly, effective email marketing is about communicating the right message to the right person at the right time 鈥 at scale. The more leads you have (and the higher value they are) the higher the potential ROI of your email marketing activity.
As a eCommerce business with 10000 contacts, you'll most likely get a better ROI with a mid-level/premium platform that offers functionality beyond basic newsletters.
Secondly, the price you pay today is unlikely to be the price you pay one year from now. As such, it鈥檚 prudent to consider how much you might pay if your mailing list doubled or tripled. Don鈥檛 worry, we鈥檝e done the maths for you for the top three tools!
10K contacts
$139/mo
10K contacts
$150/mo
10K contacts
$115/mo
20K contacts
$229/mo
20K contacts
$400/mo
20K contacts
$245/mo
30K contacts
$339/mo
30K contacts
$700/mo
30K contacts
$330/mo
Visit website
14-day free trial included
Visit website
Start for free
Visit website
Start for free
While Omnisend may be the most affordable platform today out of these three options, ActiveCampaign would be a more affordable long-term option if you鈥檙e expecting list growth.
Lastly, while it鈥檚 helpful to have a clear budget in mind it鈥檚 also worth noting that the features (and therefore the results you can produce) with different tools are different. At 10000 contacts, you'll have plenty of scope to improve your results with certain features like A/B testing and automation sequences, so it makes sense to consider these in your evaluation process.
Which brings us neatly onto our next question.

2. What features do you need?

Nowadays, most basic features like templates, an easy-to-use visual editor, and segmentation are table stakes and found in virtually all tools. You may, however, want to consider some of the more unique email marketing requirements that your team needs.
As an
you might want to consider ruling out any tools that don鈥檛 offer advanced marketing automation, as this is essential for creating user journeys that reduce cart abandonment and increase your checkout conversion rates.
If there are any specific features that you need, you can enter them here to automatically filter out any tools that don鈥檛 have them.

3. Does it integrate with your tech stack?

It鈥檚 likely that your business runs on more than just Shopify. While it鈥檚 not necessary for your email marketing platform to integrate with every tool you use, it鈥檚 generally a good idea to ensure it connects with all of the tools critical to your sales, marketing and performance reporting.
If you haven鈥檛 already, you may want to consider adding your CRM, content management system, and any marketing tools you use day-to-day to the list of integration filters here, to help you further whittle the 17 email marketing tools down.
Feel free to enter any integrations you need in the box below to further whittle down your list of 17 email marketing tools.

4. What do other companies like you think?

The email marketing software recommendations on StackUp are made algorithmically 鈥 and most influenced by Satisfaction Score.
This score is based on 100,000鈥檚 of ratings we鈥檝e collected from real users of these tools. The reason we use this metric is that it highlights the platforms that deliver a good overall experience.
This matters because, let鈥檚 face it, every email marketing tool says the same thing 鈥 easy to use, a wide range of templates and lots of features.
Yet, much of what separates the wheat from the chaff is revealed through actual usage. From email deliverability rates, to support quality, security and platform stability, these are all things that can make or break an email marketing tool.
Satisfaction Score is a good proxy for this, as the tools with low scores are typically plagued by these issues, whereas those with high scores tend to get these things right.
Based on this, our algorithm has recommended MailerLite as the best-fit for your business with the highest user satisfaction score.

5. Can you try it for free?

All email marketing providers worth considering will offer a free trial. If not, that should probably trigger some alarm bells.
The top three recommendations above all offer free trials, and we鈥檇 recommend signing up for a trial with at least two of them so you can make a good comparison.
We hope this data-led approach has helped narrow your search and find the right email marketing service for you.
  1. MailerLite (here's the link to start a 14 day free trial- no credit card required)
  2. HubSpot (here鈥檚 the link to start a 14 day free trial - no credit card required)
  3. Customer.io (here鈥檚 the link to start a 30-day free trial - credit card required)

About the author

Marcus Taylor

Marcus Taylor is the Founder & CEO of Venture Harbour. Marcus is also an early-stage tech investor & the youngest Patron of The Prince's Trust.