eCommerce business, 10000 contacts for $10 - $1000/mo

Email Marketing Software with a Magento Integration

Marcus Taylor
Data refreshed on: 22nd February 2023
Fact checked by Anna Hamzah

Our algorithm used 113k data points to whittle 678 email marketing tools down to 12 with the best performance among ecommerce businesses. We may receive a commission if you sign up with a company below.

Your results (12)

ActiveCampaign

Visit website
14-day free trial included

Klaviyo

Visit website
Start for free

HubSpot

Visit website
Start for free

Drip

Visit website
14-day free trial included

Campaigner

Visit website
1 month free trial included

MailerLite

Visit website
1 month free trial included

Aweber

Visit website
Start for free

Moosend

Visit website
1 month free trial included

Keap

Visit website
14-day free trial included
šŸ† Recommended for you
1 of 7
1 of 3
1 of 2

Who uses it and why?

78% of ActiveCampaign's small business users are very satisfied with it.
šŸ˜ƒGreat
Great satisfaction score Ā· all users
77% of Klaviyo's small business users are very satisfied with it.
šŸ˜ƒGreat
Great satisfaction score Ā· all users
74% of Omnisend's small business users are very satisfied with it.
šŸ˜ƒGreat
Great satisfaction score Ā· all users
74% of Sendinblue's small business users are very satisfied with it.
šŸ˜ƒGreat
Great satisfaction score Ā· all users
66% of HubSpot's small business users are very satisfied with it.
šŸ™‚Good
Good satisfaction score Ā· all users
65% of Drip's small business users are very satisfied with it.
šŸ™‚Good
Good satisfaction score Ā· all users
42% of GetResponse's small business users are very satisfied with it.
šŸ˜Okay
Okay satisfaction score Ā· all users
0% of Campaigner's small business users are very satisfied with it.
šŸ˜Okay
Okay satisfaction score Ā· all users
No data for MailerLite
No data for MailerLite
no data
No data for Aweber
No data for Aweber
no data
No data for Moosend
No data for Moosend
no data
No data for Keap
No data for Keap
no data
šŸ‘

Exceptional range of native eCommerce features, integrations & great customer support.

šŸ‘Ž

CRM functionality is okay but not great.

šŸ‘

Good segmentation and a wide variety of eCommerce-focused native integrations.

šŸ‘Ž

Relatively expensive compared to other options.

šŸ‘

Comprehensive eCommerce integrations & omni-channel sending options.

šŸ‘Ž

Relatively expensive.

šŸ‘

Great for transactional email.

šŸ‘Ž

Send limits and throttling can be sensitive causing emails being delayed or not sent. 

šŸ‘

Reporting and attribution is very good

šŸ‘Ž

Pricing creeps substantitally as your list grows.

šŸ‘

Built specifically for eCommerce users.

šŸ‘Ž

Manual tagging can be cumbersome. A/B testing options are limited.

šŸ‘

eCommerce users tend to choose GetResponse for its affordability and wide range of features.

šŸ‘Ž

GetResponse's product has struggled to keep up with the competition.

šŸ‘Ž

Poor deliverability and slow customer support have been reported.

šŸ‘

Affordable & good support.

šŸ‘Ž

Reporting features are basic.

šŸ‘Ž

It's arguably a bit behind the times in functionality.

šŸ‘

Easy to use with some surprisingly advanced features (e.g. weather triggers)

šŸ‘Ž

Lightweight on features in comparison to similarly-priced tools.

šŸ‘

Well-known for its advanced event-based marketing automation builder.

šŸ‘Ž

There interface can be quite complicated to use.

What people are saying

4 Ā· 588 ratings

eCommerce users often highlight the quality of ActiveCampaign's automations, email builder and ease of use.

3.8 Ā· 81 ratings

eCommerce users tend to highlight Klaviyo's ease of use, setup flexibility and reporting functionality.

4.2 Ā· 52 ratings

eCommerce users tend to highlight Omnisend's templates, integrations and in-depth reporting.

4.4 Ā· 3,016 ratings

eCommerce users often highlight SendInBlue's responsive support team, ease of set up and email traceability.

Ā· no ratings

As an all-in-one platform HubSpot can be a very powerful backbone to your business - but it also risks getting overwhelming.

Ā· no ratings

eCommerce users often highlight the quality of integrations and eCommerce features.

4.2 Ā· 494 ratings

eCommerce users tend to highlight GetResponse's unlimited sending and ease of designing emails.

Ā· no ratings

Users often highlight Campaigner's ease of use and reasonable pricing.

Ā· no ratings

Users often highlight Mailerlite's high deliverability rate and ease of building attractive newsletters inside their platform.

Ā· no ratings

Users often highlight how simple and easy to use Aweber is.

Ā· no ratings

Users tend to highlight how affordable and easy to use Moosend is.

3.8 Ā· 443 ratings

eCommerce users often highlight Keap's deep integration into their business.

Growth Marketing Manager at Narrative
Taegan Baxter
Growth Marketing Manager at Narrative

In terms of features, I love using ActiveCampaignā€™s powerful automation builder. More generally, I love the sense of momentum I get from ActiveCampaign and their drive to continue to constantly improve their product.

Senior Ecommerce Manager, Living Proof
Ilana Cohen
Senior Ecommerce Manager, Living Proof

Weā€™ve definitely been able to grow our email list since switching to Klaviyo. Weā€™ve run different programs like sample programs and exclusive access to product launches through social and using our website. And through that, weā€™ve been able to segment our list and send more customized emails to these subscribers.

Senior Marketing Manager, FiGPiN
Alison Caufield
Senior Marketing Manager, FiGPiN

We see amazing results from our automated emails. Our cart abandonment especially stands out with an 87% conversion rate and $7.44 revenue per email.

Founder @ Edwart Chocolatier
Edwin YansanƩ
Founder @ Edwart Chocolatier

As a small team, simplifying our workflow is a top priority, so having our contacts, SMS, and email in one place helps us a ton!

BetterU, Inc.
Nick Nilsson
BetterU, Inc.

I've been with them for a long time and I'm not going anywhere. I love GetResponse's tracking, stats and features.

MiSyte
Jamie Gilleland
MiSyte

Ultimately, ALL the success MiSyte.com has enjoyed comes back to my decision to purchase Keap.

Used ActiveCampaign before?

Rate your experience

šŸ˜£
šŸ™
šŸ˜
šŸ™‚
šŸ˜„

Used Klaviyo before?

Rate your experience

šŸ˜£
šŸ™
šŸ˜
šŸ™‚
šŸ˜„

Used Omnisend before?

Rate your experience

šŸ˜£
šŸ™
šŸ˜
šŸ™‚
šŸ˜„

Used Sendinblue before?

Rate your experience

šŸ˜£
šŸ™
šŸ˜
šŸ™‚
šŸ˜„

Used HubSpot before?

Rate your experience

šŸ˜£
šŸ™
šŸ˜
šŸ™‚
šŸ˜„

Used Drip before?

Rate your experience

šŸ˜£
šŸ™
šŸ˜
šŸ™‚
šŸ˜„

Used GetResponse before?

Rate your experience

šŸ˜£
šŸ™
šŸ˜
šŸ™‚
šŸ˜„

Used Campaigner before?

Rate your experience

šŸ˜£
šŸ™
šŸ˜
šŸ™‚
šŸ˜„

Used MailerLite before?

Rate your experience

šŸ˜£
šŸ™
šŸ˜
šŸ™‚
šŸ˜„

Used Aweber before?

Rate your experience

šŸ˜£
šŸ™
šŸ˜
šŸ™‚
šŸ˜„

Used Moosend before?

Rate your experience

šŸ˜£
šŸ™
šŸ˜
šŸ™‚
šŸ˜„

Used Keap before?

Rate your experience

šŸ˜£
šŸ™
šŸ˜
šŸ™‚
šŸ˜„

Your recommended plan

Lite
$/mo
for up to 10K contacts

14-day free trial

Free migration

No cancellation fees

Email
$/mo
for up to 10K contacts

Start for free

Free migration

No cancellation fees

Standard
$/mo
for up to 10K contacts

Start for free

Free migration

No cancellation fees

Premium
$/mo
for up to 10K contacts

Start for free

Free migration

No cancellation fees

Starter
$/mo
for up to 10K contacts

Start for free

Paid migration services available

No cancellation fees

Pricing
$/mo
for up to 10K contacts

14-day free trial

Free migration

No cancellation fees

Custom
Custom
Contact for more information

Free trial

Free migration

No cancellation fees

Essential
$/mo
for up to 25K contacts

One month free trial

Free migration

No cancellation fees

Growing business
$/mo
for up to 10K contacts

One month free trial

Free migration

No cancellation fees

Pro
$/mo
for up to 10K contacts

Start for free

Free migration

No cancellation fees

Pro
$/mo
for up to 10K contacts

One month free trial

Free migration

No cancellation fees

Pro
$/mo
for up to 10K contacts

14-day free trial

Migration services available

No cancellation fees

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

Features

A/B Testing

Abandoned cart trigger

Drag and Drop

Ecommerce tracking

Segmentation

Integrations

Bigcommerce

Magento

Salesforce Commerce Cloud

Shopify

Volusion

WooCommerce

WordPress

Zapier

ActiveCampaign has 3 plans starting at $139/mo. This plan is the cheapest based on your list size & requirements.

$139/mo is lower than the average cost of $155/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$99$198$297$396

Klaviyo has 2 plans starting at $150/mo. This plan is the cheapest based on your list size & requirements.

$150/mo is lower than the average cost of $155/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$99$198$297$396

Omnisend has 2 plans starting at $115/mo. This plan is the cheapest based on your list size & requirements.

$115/mo is lower than the average cost of $155/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$99$198$297$396

Sendinblue has 1 plan starting at $65/mo. This plan is the cheapest based on your list size & requirements.

$65/mo is lower than the average cost of $155/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$99$198$297$396

HubSpot has 3 plans starting at $396/mo. This plan is the cheapest based on your list size & requirements.

$396/mo is higher than the average cost of $155/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$99$198$297$396

Drip has 1 plan starting at $154/mo. This plan is the cheapest based on your list size & requirements.

$154/mo is lower than the average cost of $155/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$99$198$297$396

GetResponse has 0 plans that are customised based on your specific requirements. For pricing visit their website.

$0/mo is lower than the average cost of $155/mo for plans that cover 10K contacts. This plan comes with contacts.

$0$99$198$297$396

Campaigner has 2 plans starting at $129/mo. This plan is the cheapest based on your list size & requirements.

$129/mo is lower than the average cost of $155/mo for plans that cover 10K contacts. This plan comes with 25000 contacts.

$0$99$198$297$396

MailerLite has 2 plans starting at $47/mo. This plan is the cheapest based on your list size & requirements.

$47/mo is lower than the average cost of $155/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$99$198$297$396

Aweber has 1 plan starting at $66.15/mo. This plan is the cheapest based on your list size & requirements.

$66.15/mo is lower than the average cost of $155/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$99$198$297$396

Moosend has 1 plan starting at $160/mo. This plan is the cheapest based on your list size & requirements.

$160/mo is higher than the average cost of $155/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$99$198$297$396

Keap has 2 plans starting at $289/mo. This plan is the cheapest based on your list size & requirements.

$289/mo is higher than the average cost of $155/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$99$198$297$396

Used ActiveCampaign before?

Rate your experience

šŸ˜£
šŸ™
šŸ˜
šŸ™‚
šŸ˜„

Used Klaviyo before?

Rate your experience

šŸ˜£
šŸ™
šŸ˜
šŸ™‚
šŸ˜„

Used Omnisend before?

Rate your experience

šŸ˜£
šŸ™
šŸ˜
šŸ™‚
šŸ˜„

Used Sendinblue before?

Rate your experience

šŸ˜£
šŸ™
šŸ˜
šŸ™‚
šŸ˜„

Used HubSpot before?

Rate your experience

šŸ˜£
šŸ™
šŸ˜
šŸ™‚
šŸ˜„

Used Drip before?

Rate your experience

šŸ˜£
šŸ™
šŸ˜
šŸ™‚
šŸ˜„

Used GetResponse before?

Rate your experience

šŸ˜£
šŸ™
šŸ˜
šŸ™‚
šŸ˜„

Used Campaigner before?

Rate your experience

šŸ˜£
šŸ™
šŸ˜
šŸ™‚
šŸ˜„

Used MailerLite before?

Rate your experience

šŸ˜£
šŸ™
šŸ˜
šŸ™‚
šŸ˜„

Used Aweber before?

Rate your experience

šŸ˜£
šŸ™
šŸ˜
šŸ™‚
šŸ˜„

Used Moosend before?

Rate your experience

šŸ˜£
šŸ™
šŸ˜
šŸ™‚
šŸ˜„

Used Keap before?

Rate your experience

šŸ˜£
šŸ™
šŸ˜
šŸ™‚
šŸ˜„

How to choose email marketing software that integrates with Magento

Besides needing to integrate with Magento, what should you be looking for when evaluating email marketing software?
This interactive guide is broken down into five steps to help you whittle the list of 12 tools above down to the right shortlist for your company.
šŸŖ„ This guide is personalised to you based on your contacts, budget and business type. If you havenā€™t already entered these, we recommend doing so to improve this guide.

1. Whatā€™s your budget?

How much you spend on email marketing software is going to depend on the size of your contact list, the features you need and what your organisation can afford to invest in an email marketing platform.
Based on 10000 contacts, the average monthly cost of an email marketing tool that integrates with Magento is $155/month. While useful as a guide, comparing platforms on price alone is a false economy.
While itā€™s true that you get what you pay for with email marketing software, this doesnā€™t necessarily mean that the cheaper platforms are worse.
Firstly, effective email marketing is about communicating the right message to the right person at the right time ā€“ at scale. The more leads you have (and the higher value they are) the higher the potential ROI of your email marketing activity.
As a eCommerce business with 10000 contacts, you'll most likely get a better ROI with a mid-level/premium platform that offers functionality beyond basic newsletters.
Secondly, the price you pay today is unlikely to be the price you pay one year from now. As such, itā€™s prudent to consider how much you might pay if your mailing list doubled or tripled. Donā€™t worry, weā€™ve done the maths for you for the top three tools!
10K contacts
$139/mo
10K contacts
$150/mo
10K contacts
$115/mo
20K contacts
$229/mo
20K contacts
$400/mo
20K contacts
$245/mo
30K contacts
$339/mo
30K contacts
$700/mo
30K contacts
$330/mo
Visit website
14-day free trial included
Visit website
Start for free
Visit website
Start for free
While Omnisend may be the most affordable platform today out of these three options, ActiveCampaign would be a more affordable long-term option if youā€™re expecting list growth.
Lastly, while itā€™s helpful to have a clear budget in mind itā€™s also worth noting that the features (and therefore the results you can produce) with different tools are different. At 10000 contacts, you'll have plenty of scope to improve your results with certain features like A/B testing and automation sequences, so it makes sense to consider these in your evaluation process.
Which brings us neatly onto our next question.

2. What features do you need?

Nowadays, most basic features like templates, an easy-to-use visual editor, and segmentation are table stakes and found in virtually all tools. You may, however, want to consider some of the more unique email marketing requirements that your team needs.
As an
you might want to consider ruling out any tools that donā€™t offer advanced marketing automation, as this is essential for creating user journeys that reduce cart abandonment and increase your checkout conversion rates.
If there are any specific features that you need, you can enter them here to automatically filter out any tools that donā€™t have them.

3. Does it integrate with your tech stack?

Itā€™s likely that your business runs on more than just Magento. While itā€™s not necessary for your email marketing platform to integrate with every tool you use, itā€™s generally a good idea to ensure it connects with all of the tools critical to your sales, marketing and performance reporting.
If you havenā€™t already, you may want to consider adding your CRM, content management system, and any marketing tools you use day-to-day to the list of integration filters here, to help you further whittle the 12 email marketing tools down.
Feel free to enter any integrations you need in the box below to further whittle down your list of 12 email marketing tools.

4. What do other companies like you think?

The email marketing software recommendations on StackUp are made algorithmically ā€“ and most influenced by Satisfaction Score.
This score is based on 100,000ā€™s of ratings weā€™ve collected from real users of these tools. The reason we use this metric is that it highlights the platforms that deliver a good overall experience.
This matters because, letā€™s face it, every email marketing tool says the same thing ā€“ easy to use, a wide range of templates and lots of features.
Yet, much of what separates the wheat from the chaff is revealed through actual usage. From email deliverability rates, to support quality, security and platform stability, these are all things that can make or break an email marketing tool.
Satisfaction Score is a good proxy for this, as the tools with low scores are typically plagued by these issues, whereas those with high scores tend to get these things right.
Based on this, our algorithm has recommended Campaigner as the best-fit for your business with the highest user satisfaction score.

5. Can you try it for free?

All email marketing providers worth considering will offer a free trial. If not, that should probably trigger some alarm bells.
The top three recommendations above all offer free trials, and weā€™d recommend signing up for a trial with at least two of them so you can make a good comparison.
We hope this data-led approach has helped narrow your search and find the right email marketing service for you.
  1. Campaigner (here's the link to start a 14 day free trial- no credit card required)
  2. Omnisend (hereā€™s the link to start a 14 day free trial - no credit card required)
  3. MailerLite (hereā€™s the link to start a 30-day free trial - credit card required)

About the author

Marcus Taylor

Marcus Taylor is the Founder & CEO of Venture Harbour. Marcus is also an early-stage tech investor & the youngest Patron of The Prince's Trust.