Tech company, 70000 contacts for $50 - $450/mo

Email Marketing Software for Tech Companies

Marcus Taylor
Data refreshed on: 23rd November 2022
Fact checked by Anna Hamzah

Our algorithm used 113k data points to whittle 678 email marketing tools down to 14 with the best performance for technology businesses. We may receive a commission if you sign up with a company below.

Your results (14)

ActiveCampaign

Visit website
14-day free trial included

Gist

Visit website
No free trial

SendX

Visit website
14-day free trial included

MailerLite

Visit website
1 month free trial included

ClickFunnels

Visit website
14-day free trial included

Keap

Visit website
No free trial
馃弳 Recommended for you
1 of 7

Who uses it and why?

78% of ActiveCampaign's small business users are very satisfied with it.
馃槂Great
Great satisfaction score all users
76% of Gist's small business users are very satisfied with it.
馃槂Great
Great satisfaction score all users
74% of Sendinblue's small business users are very satisfied with it.
馃槂Great
Great satisfaction score all users
60% of Elastic Email's small business users are very satisfied with it.
馃檪Good
Good satisfaction score all users
55% of Benchmark Email's small business users are very satisfied with it.
馃槓Okay
Okay satisfaction score all users
42% of GetResponse's small business users are very satisfied with it.
馃槓Okay
Okay satisfaction score all users
No data for Customer.io
No data for Customer.io
no data
No data for SendX
No data for SendX
no data
No data for MailerLite
No data for MailerLite
no data
No data for Pabbly Email Marketing
No data for Pabbly Email Marketing
no data
No data for Aweber
No data for Aweber
no data
No data for ClickFunnels
No data for ClickFunnels
no data
No data for Constant Contact
No data for Constant Contact
no data
No data for Keap
No data for Keap
no data
馃憤

Exceptional range of features, customer support & integrations.

馃憥

CRM functionality is okay but not great.

馃憤

An affordable all-in-one marketing automation platform.

馃憥

Some features are average in comparison to similar-priced competitors.

馃憤

Great for transactional email.

馃憥

Send limits and throttling can be sensitive causing emails being delayed or not sent. 

馃憤

Scalability and API documentation is very good.

馃憥

Email marketing automation functionality is basic.

馃憥

For the same price there are more established, higher-quality alternatives.

馃憤

Users tend to choose GetResponse for its affordability and wide range of features.

馃憥

GetResponse's product has struggled to keep up with the competition.

馃憤

Great omni-channel sending options (SMS, push notifications and email)

馃憥

Expensive compared to similar products

馃憤

Accepts users from all industries.

馃憥

Relatively basic features compared to other platforms.

馃憤

Affordable & good support.

馃憥

Reporting features are basic.

馃憥

For some users their features may be too basic and lacking in value.

馃憥

It's arguably a bit behind the times in functionality.

馃憤

Good for businesses looking to visually build sales funnels with upsells, offers and membership areas.

馃憤

An affordable and simple email marketing tool.

馃憥

Lacks advanced features and reporting is relatively basic.

馃憤

Well-known for its advanced event-based marketing automation builder.

馃憥

There interface can be quite complicated to use.

What people are saying

4 588 ratings

Tech users often highlight ActiveCampaign's high deliverability, quality of reporting & well-documented API.

3 9 ratings

Users often highlight Gist's breadth of features and affordability.

4.4 3,016 ratings

Users often highlight SendInBlue's responsive support team, ease of set up and email traceability.

4.3 140 ratings

Users often highlight Elastic Email's deliverability and developer experience.

no ratings

Users often highlight Benchmark being user-friendly and easy to create templates.

4.2 494 ratings

Users tend to highlight GetResponse's unlimited sending and ease of designing emails.

2.8 4 ratings

Agency users tend to highlight Customer.io's ease of integrating data and good customer support.

no ratings

Tech company users often highlight the intuitiveness of SendX's platform and the quality of their templates.

no ratings

Users often highlight Mailerlite's high deliverability rate and ease of building attractive newsletters inside their platform.

no ratings

Users often highlight Pabbly's ease of use and breadth of features.

no ratings

Users often highlight how simple and easy to use Aweber is.

no ratings

Users often highlight the effectiveness and intuitiveness of building sales funnels inside ClickFunnels.

1.4 701 ratings

Users tend to highlight Constant Contact's email list management features and streamlined functionality.

3.8 443 ratings

Users often highlight Keap's deep integration into their business.

Growth Marketing Manager at Narrative
Taegan Baxter
Growth Marketing Manager at Narrative

In terms of features, I love using ActiveCampaign鈥檚 powerful automation builder. More generally, I love the sense of momentum I get from ActiveCampaign and their drive to continue to constantly improve their product.

Marketing Manager, Small-Business
Madhav
Marketing Manager, Small-Business

Live chat is great, drip emails are quite good, support is GREAT.

Founder @ Edwart Chocolatier
Edwin Yansan茅
Founder @ Edwart Chocolatier

As a small team, simplifying our workflow is a top priority, so having our contacts, SMS, and email in one place helps us a ton!

Co-founder, Poptin
Tomer Aharon
Co-founder, Poptin

Elastic Email has probably one of the highest email deliverability rates on the market. Besides this, the pricing is very affordable and scalable, the API is documented and easy to use, and the editor works great too.

BetterU, Inc.
Nick Nilsson
BetterU, Inc.

I've been with them for a long time and I'm not going anywhere. I love GetResponse's tracking, stats and features.

Senior Director at Billie
Michelle Ballen-Griffin
Senior Director at Billie

Customer.io integrates perfectly into our data / CRM architecture. The flexibility of their API has allowed us to seamlessly update user attributes, create highly targeted workflows, and run experiments.

Owner, A&J King Bakery
Andy King
Owner, A&J King Bakery

Constant Contact is my marketing department.

MiSyte
Jamie Gilleland
MiSyte

Ultimately, ALL the success MiSyte.com has enjoyed comes back to my decision to purchase Keap.

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Used Gist before?

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Used Sendinblue before?

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Used Elastic Email before?

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Used Benchmark Email before?

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Used GetResponse before?

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Used Customer.io before?

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Used SendX before?

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Used MailerLite before?

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Used Pabbly Email Marketing before?

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Used Aweber before?

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Used ClickFunnels before?

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Used Constant Contact before?

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Used Keap before?

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Your recommended plan

Lite
$/mo
for up to 75K contacts

14-day free trial

Free migration

No cancellation fees

Custom
Custom
Contact for more information

Free trial

Free migration

No cancellation fees

Premium
$/mo
for up to 75K contacts

Start for free

Free migration

No cancellation fees

Unlimited
$/mo
for up to 75K contacts

Start for free

Free migration

No cancellation fees

Pro
$/mo
for up to 75K contacts

Start for free

Free migration

No cancellation fees

Custom
Custom
Contact for more information

Free trial

Free migration

No cancellation fees

Custom
Custom
Contact for more information

Free trial

Free migration

No cancellation fees

Business Plan
$/mo
for up to 75K contacts

14-day free trial

Free migration

No cancellation fees

Advanced
$/mo
for up to 75K contacts

One month free trial

Free migration

No cancellation fees

Advanced
$/mo
for up to 75K contacts

Free trial

Free migration

No cancellation fees

Custom
Custom
Contact for more information

Free trial

Free migration

No cancellation fees

Basic
$/mo
for unlimited contacts

14-day free trial

Free migration

No cancellation fees

Custom
Custom
Contact for more information

Free trial

Free migration

No cancellation fees

Custom
Custom
Contact for more information

Free trial

Migration services available

No cancellation fees

Features

A/B Testing

API access

Campaign tracking

Drip campaigns

Webhooks

Integrations

Databox

Google Ads

Google Analytics

Slack

Typeform

WordPress

Zapier

Features

A/B Testing

API access

Campaign tracking

Drip campaigns

Webhooks

Integrations

Databox

Google Ads

Google Analytics

Slack

Typeform

WordPress

Zapier

Features

A/B Testing

API access

Campaign tracking

Drip campaigns

Webhooks

Integrations

Databox

Google Ads

Google Analytics

Slack

Typeform

WordPress

Zapier

Features

A/B Testing

API access

Campaign tracking

Drip campaigns

Webhooks

Integrations

Databox

Google Ads

Google Analytics

Slack

Typeform

WordPress

Zapier

Features

A/B Testing

API access

Campaign tracking

Drip campaigns

Webhooks

Integrations

Databox

Google Ads

Google Analytics

Slack

Typeform

WordPress

Zapier

Features

A/B Testing

API access

Campaign tracking

Drip campaigns

Webhooks

Integrations

Databox

Google Ads

Google Analytics

Slack

Typeform

WordPress

Zapier

Features

A/B Testing

API access

Campaign tracking

Drip campaigns

Webhooks

Integrations

Databox

Google Ads

Google Analytics

Slack

Typeform

WordPress

Zapier

Features

A/B Testing

API access

Campaign tracking

Drip campaigns

Webhooks

Integrations

Databox

Google Ads

Google Analytics

Slack

Typeform

WordPress

Zapier

Features

A/B Testing

API access

Campaign tracking

Drip campaigns

Webhooks

Integrations

Databox

Google Ads

Google Analytics

Slack

Typeform

WordPress

Zapier

Features

A/B Testing

API access

Campaign tracking

Drip campaigns

Webhooks

Integrations

Databox

Google Ads

Google Analytics

Slack

Typeform

WordPress

Zapier

Features

A/B Testing

API access

Campaign tracking

Drip campaigns

Webhooks

Integrations

Databox

Google Ads

Google Analytics

Slack

Typeform

WordPress

Zapier

Features

A/B Testing

API access

Campaign tracking

Drip campaigns

Webhooks

Integrations

Databox

Google Ads

Google Analytics

Slack

Typeform

WordPress

Zapier

Features

A/B Testing

API access

Campaign tracking

Drip campaigns

Webhooks

Integrations

Databox

Google Ads

Google Analytics

Slack

Typeform

WordPress

Zapier

Features

A/B Testing

API access

Campaign tracking

Drip campaigns

Webhooks

Integrations

Databox

Google Ads

Google Analytics

Slack

Typeform

WordPress

Zapier

ActiveCampaign has 1 plan starting at $449/mo. This plan is the cheapest based on your list size & requirements.

$449/mo is higher than the average cost of $250/mo for plans that cover 70K contacts. This plan comes with 75000 contacts.

$0$112$224$336$449

Gist has 0 plans that are customised based on your specific requirements. For pricing visit their website.

$0/mo is lower than the average cost of $250/mo for plans that cover 70K contacts. This plan comes with contacts.

$0$112$224$336$449

Sendinblue has 1 plan starting at $124/mo. This plan is the cheapest based on your list size & requirements.

$124/mo is lower than the average cost of $250/mo for plans that cover 70K contacts. This plan comes with 75000 contacts.

$0$112$224$336$449

Elastic Email has 1 plan starting at $220/mo. This plan is the cheapest based on your list size & requirements.

$220/mo is lower than the average cost of $250/mo for plans that cover 70K contacts. This plan comes with 75000 contacts.

$0$112$224$336$449

Benchmark Email has 2 plans starting at $389/mo. This plan is the cheapest based on your list size & requirements.

$389/mo is higher than the average cost of $250/mo for plans that cover 70K contacts. This plan comes with 75000 contacts.

$0$112$224$336$449

GetResponse has 0 plans that are customised based on your specific requirements. For pricing visit their website.

$0/mo is lower than the average cost of $250/mo for plans that cover 70K contacts. This plan comes with contacts.

$0$112$224$336$449

Customer.io has 0 plans that are customised based on your specific requirements. For pricing visit their website.

$0/mo is lower than the average cost of $250/mo for plans that cover 70K contacts. This plan comes with contacts.

$0$112$224$336$449

SendX has 1 plan starting at $239.99/mo. This plan is the cheapest based on your list size & requirements.

$239.99/mo is lower than the average cost of $250/mo for plans that cover 70K contacts. This plan comes with 75000 contacts.

$0$112$224$336$449

MailerLite has 1 plan starting at $280/mo. This plan is the cheapest based on your list size & requirements.

$280/mo is higher than the average cost of $250/mo for plans that cover 70K contacts. This plan comes with 75000 contacts.

$0$112$224$336$449

Pabbly Email Marketing has 1 plan starting at $200/mo. This plan is the cheapest based on your list size & requirements.

$200/mo is lower than the average cost of $250/mo for plans that cover 70K contacts. This plan comes with 75000 contacts.

$0$112$224$336$449

Aweber has 0 plans that are customised based on your specific requirements. For pricing visit their website.

$0/mo is lower than the average cost of $250/mo for plans that cover 70K contacts. This plan comes with contacts.

$0$112$224$336$449

ClickFunnels has 2 plans starting at $97/mo. This plan is the cheapest based on your list size & requirements.

$97/mo is lower than the average cost of $250/mo for plans that cover 70K contacts. This plan comes with unlimited contacts.

$0$112$224$336$449

Constant Contact has 0 plans that are customised based on your specific requirements. For pricing visit their website.

$0/mo is lower than the average cost of $250/mo for plans that cover 70K contacts. This plan comes with contacts.

$0$112$224$336$449

Keap has 0 plans that are customised based on your specific requirements. For pricing visit their website.

$0/mo is lower than the average cost of $250/mo for plans that cover 70K contacts. This plan comes with contacts.

$0$112$224$336$449

Used ActiveCampaign before?

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Used Sendinblue before?

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Used Elastic Email before?

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Used Benchmark Email before?

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Used GetResponse before?

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Used SendX before?

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Used MailerLite before?

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Used Pabbly Email Marketing before?

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Used Aweber before?

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Used ClickFunnels before?

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Used Constant Contact before?

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Used Keap before?

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How to choose email marketing software for technology

When comparing email marketing tools for technology, it鈥檚 important to find the platform that offers all of the features you need 鈥 and within budget.
Having analysed 678 different tools across 113k data points, we鈥檝e found 22 tools that should meet your needs. In this interactive guide, we鈥檒l help you whittle this down further.
馃獎 This guide is personalised to you based on your contacts, budget and business type. If you haven鈥檛 already entered these, we recommend doing so to improve this guide.

1. What鈥檚 your budget?

How much you spend on email marketing software is going to depend on the size of your contact list, the features you need and what your organisation can afford to invest in an email marketing platform.
Based on 70000 contacts, the average monthly cost of an email marketing tool that's suitable for technology is $549/month. While useful as a guide, comparing platforms on price alone is a false economy.
While it鈥檚 true that you get what you pay for with email marketing software, this doesn鈥檛 necessarily mean that the cheaper platforms are worse.
Firstly, effective email marketing is about communicating the right message to the right person at the right time 鈥 at scale. The more leads you have (and the higher value they are) the higher the potential ROI of your email marketing activity.
As a Tech company with 70000 contacts, you'll most likely get a better ROI with a mid-level/premium platform that offers functionality beyond basic newsletters.
Secondly, the price you pay today is unlikely to be the price you pay one year from now. As such, it鈥檚 prudent to consider how much you might pay if your mailing list doubled or tripled. Don鈥檛 worry, we鈥檝e done the maths for you for the top three tools!
70K contacts
$449/mo
70K contacts
Custom $
70K contacts
$124/mo
140K contacts
Custom $
140K contacts
Custom $
140K contacts
$229/mo
210K contacts
Custom $
210K contacts
Custom $
210K contacts
Custom $
Visit website
14-day free trial included
Visit website
No free trial
Visit website
Start for free
Sendinblue is the most affordable platform today, and will also provide you with affordable list growth longer term.
Lastly, while it鈥檚 helpful to have a clear budget in mind it鈥檚 also worth noting that the features (and therefore the results you can produce) with different tools vary. At 70000 contacts, you'll have plenty of scope to improve your results with features like A/B testing and automation sequences, so it makes sense to consider these in your evaluation process.
Which brings us neatly onto our next question.

2. What features do you need?

Nowadays, most basic features like templates, an easy-to-use visual editor, and segmentation are table stakes and found in virtually all tools. You may, however, want to consider some of the more unique email marketing requirements that your team needs.
As a
you鈥檒l likely want to exclude any tools that don鈥檛 offer advanced marketing automation, as this is essential for creating user journeys that increase your softwares activation and trial-to-paid conversion rates.
Given that you鈥檒l likely need to trigger emails when certain actions are taken inside your software, you may also want to consider ensuring that the email software you choose has a well-documented REST API and a good developer experience (DX).
With 70000 contacts, maintaining list hygiene and optimising email engagement rates will also likely be on your mind. Batch Sending, send time optimisation, dedicated IP and reputation monitoring are all worth checking to help you maximise email deliverability.
If there are any specific features that you need, you can enter them here to automatically filter out any of the 22 tools that don鈥檛 have them.

3. Does it integrate with your tech stack?

At a minimum, your email marketing software should communicate with whichever platform you use to collect and store customer or user data. This not only helps you hit your marketing objectives by having up-to-date segment information, but it also makes personalising your emails (and therefore increasing engagement) much easier.
As a Tech company you鈥檒l also want to consider whether or not it鈥檚 important for your email marketing software to integrate with:
  • Any reporting tools or dashboards you use
  • Any marketing channels you heavily use (e.g. Google Ads, Instagram Ads)
  • Any internal communication or project management tools you use as a team
While it鈥檚 ideal to find an email marketing platform with the native integrations that are critical to your business, most tools rely on integrating with a service like Zapier, Make or Automate.io that enables you to connect almost any imaginable combination of tools.
Feel free to enter any integrations you need in the box below to further whittle down your list of 22 email marketing tools.

4. What do other companies like you think?

The email marketing software recommendations on StackUp are made algorithmically 鈥 and most influenced by Satisfaction Score.
This score is based on 100,000鈥檚 of ratings we鈥檝e collected from real users of these tools. The reason we use this metric is that it highlights the platforms that deliver a good overall experience.
This matters because, let鈥檚 face it, every email marketing tool says the same thing 鈥 easy to use, a wide range of templates and lots of features.
Yet, much of what separates the wheat from the chaff is revealed through actual usage. From email deliverability rates, to support quality, security and platform stability, these are all things that can make or break an email marketing tool.
Satisfaction Score is a good proxy for this, as the tools with low scores are typically plagued by these issues, whereas those with high scores tend to get these things right.
Based on this, our algorithm has recommended Customer.io as the best-fit for your business with the highest user satisfaction score.

5. Can you try it for free?

All email marketing providers worth considering will offer a free trial. If not, that should probably trigger some alarm bells.
The top three recommendations above all offer free trials, and we鈥檇 recommend signing up for a trial with at least two of them so you can make a good comparison.
We hope this data-led approach has helped narrow your search and find the right email marketing service for you.
  1. Customer.io (here's the link to start a 14 day free trial- no credit card required)
  2. Elastic Email (here鈥檚 the link to start a 14 day free trial - no credit card required)
  3. GetResponse (here鈥檚 the link to start a 30-day free trial - credit card required)

About the author

Marcus Taylor

Marcus Taylor is the Founder & CEO of Venture Harbour. Marcus is also an early-stage tech investor & the youngest Patron of The Prince's Trust.