77% of Klaviyo's small business users are very satisfied with it.
Great satisfaction score ·all users
42% of GetResponse's small business users are very satisfied with it.
Okay satisfaction score ·all users
Good segmentation and a wide variety of native integrations.
Relatively expensive compared to other options.
Users tend to choose GetResponse for its affordability and wide range of features.
GetResponse's product has struggled to keep up with the competition.
What people are saying
3.8 ·81 ratings
Users tend to highlight Klaviyo's ease of use, setup flexibility and reporting functionality.
4.2 ·494 ratings
Users tend to highlight GetResponse's unlimited sending and ease of designing emails.
Senior Ecommerce Manager, Living Proof
We’ve definitely been able to grow our email list since switching to Klaviyo. We’ve run different programs like sample programs and exclusive access to product launches through social and using our website. And through that, we’ve been able to segment our list and send more customized emails to these subscribers.
I've been with them for a long time and I'm not going anywhere. I love GetResponse's tracking, stats and features.
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Your recommended plan
for up to 10K contacts
Start for free
No cancellation fees
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No cancellation fees
Drag and Drop
Drag and Drop
Klaviyo has 2 plans starting at $150/mo. This plan is the
cheapest based on your list size & requirements.
This plan is free!
$150/mo is lower than the average cost of $150/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.
How to choose email marketing software that integrates with Sumo
Besides needing to integrate with Sumo, what should you be looking for when evaluating email marketing software?
With only two vendors integrating with Sumo and meeting your needs, this interactive guide is broken down into five steps to help you compare GetResponse and Klaviyo head-to-head to work out which one is a best-fit for your business.
🪄 This guide is personalised to you based on your contacts, budget and business type. If you haven’t already entered these, we recommend doing so to improve this guide.
1. What’s your budget?
How much you spend on email marketing software is going to depend on the size of your contact list, the features you need and what your organisation can afford to invest in an email marketing platform.
Based on 10000 contacts, the average monthly cost of an email marketing tool that integrates with Sumo is $150/month. While useful as a guide, comparing platforms on price alone is a false economy.
While it’s true that you get what you pay for with email marketing software, this doesn’t necessarily mean that the cheaper platforms are worse.
Firstly, effective email marketing is about communicating the right message to the right person at the right time – at scale. The more leads you have (and the higher value they are) the higher the potential ROI of your email marketing activity.
As a Small business with 10000 contacts, you'll most likely get a better ROI with a mid-level/premium platform that offers functionality beyond basic newsletters.
Secondly, the price you pay today is unlikely to be the price you pay one year from now. As such, it’s prudent to consider how much you might pay if your mailing list doubled or tripled. Don’t worry, we’ve done the maths for you for both GetResponse and Klaviyo!
Klaviyo is the most affordable platform today, and will also provide you with affordable list growth longer term.
Lastly, while it’s helpful to have a clear budget in mind it’s also worth noting that the features (and therefore the results you can produce) with different tools are different. At 10000 contacts, you'll have plenty of scope to improve your results with certain features like A/B testing and automation sequences, so it makes sense to consider these in your evaluation process.
Which brings us neatly onto our next question.
2. What features do you need?
Nowadays, most basic features like templates, an easy-to-use visual editor, and segmentation are table stakes and found in virtually all tools. You may, however, want to consider some of the more unique email marketing requirements that your team needs.
As an you might want to consider ruling out any tools that don’t offer advanced marketing automation, as this is essential for creating user journeys that nurture and engage your prospects.
If there are any specific features that you need, you can enter them here to automatically filter out any tools that don’t have them.
3. Does it integrate with your tech stack?
It’s likely that your business runs on more than just Sumo. While it’s not necessary for your email marketing platform to integrate with every tool you use, it’s generally a good idea to ensure it connects with all of the tools critical to your sales, marketing and performance reporting.
If you haven’t already, you may want to consider adding your CRM, content management system, and any marketing tools you use day-to-day to the list of integration filters here, to help you further whittle the 2 email marketing tools down.
Feel free to enter any integrations you need in the box below to see whether this helps narrow down the choice between GetResponse and Klaviyo.
4. What do other companies like you think?
The email marketing software recommendations on StackUp are made algorithmically – and most influenced by Satisfaction Score.
This score is based on 100,000’s of ratings we’ve collected from real users of these tools. The reason we use this metric is that it highlights the platforms that deliver a good overall experience.
This matters because, let’s face it, every email marketing tool says the same thing – easy to use, a wide range of templates and lots of features.
Yet, much of what separates the wheat from the chaff is revealed through actual usage. From email deliverability rates, to support quality, security and platform stability, these are all things that can make or break an email marketing tool.
Satisfaction Score is a good proxy for this, as the tools with low scores are typically plagued by these issues, whereas those with high scores tend to get these things right.
Based on this, our algorithm has recommended GetResponse as the best-fit for your business with the highest user satisfaction score.
5. Can you try it for free?
All email marketing providers worth considering will offer a free trial. If not, that should probably trigger some alarm bells.
Both GetResponse and Klaviyo offer free trials, and we’d recommend signing up for a trial with each of them so you can make a good comparison.
We hope this data-led approach has helped narrow your search and find the right email marketing service for you.