What’s the best alternative to Marketo?
To find the best Marketo alternatives, it's helpful to ask why do people leave Marketo?
We asked 3,387 marketers in 2023 why they left their email marketing provider. The most common reasons cited by ex-Marketo users are:
1. Marketo is too expensive
Unsurprisingly, Marketo isn't the cheapest email marketing platform to use and many users find themselves paying more than they'd like as their list grows.
If you're looking for a more affordable option, we'd recommend entering your contacts and maximum budget above to filter out any unlikely fits.
Based on 100000 contacts, the average monthly cost of an email marketing tool is around $704/month which is within your maximum budget of $1000 (if this is inaccurate you can change it above).
2. Marketo lacks features
If there are specific features that you need or that were missing from Marketo you can enter them below to remove any vendors that lack this functionality from your shortlist.
Similarly, if you need your email marketing software to integrate with any existing tools you use, enter them here to filter out any that don't offer these.
3. Marketo has bugs
While it's true that all software has bugs, some platforms are better than others.
The recommendations on StackUp are made algorithmically and based on 100,000’s of ratings collected from real users who've rated the quality of various platforms.
You should find the email marketing tools are sorted in such a way that the top few are stable and relatively bug-free in comparison to Marketo.
Whether you’re an existing Marketo user looking to change your email marketing software, or you’re just evaluating similar software, this interactive guide will help you whittle down the the 22 Marketo competitors above to the best one for your business.
The best value Marketo alternative
While not necessarily the cheapest alternative to Marketo, our survey data ranked ActiveCampaign as the best-value alternative due to the exceptional quality of their platform and feature range.
It’s important to bear in mind that the value you get out of your email marketing software is proportional to the size of your list and the value of your potential customers.
As a enterprise business with 100000 contacts, you'll most likely get a better ROI with a mid-level/premium platform that offers functionality beyond basic newsletters.
With that said, if budget is a major constraint then our next suggestion might be of interest.
The cheapest Marketo alternative
Among the top 22 Marketo
alternatives, the cheapest software at 100000
contacts is going to be
Campaigns by Pipedrive
. However, it’s important to consider whether they’re still likely to remain the most cost-effective option as your email list grows.
Here’s an overview of the cost of the top alternatives at 100000, 200000, and 300000 contacts so you can easily compare the costs as you grow.
ActiveCampaign is the most affordable platform today, and will also provide you with affordable list growth longer term.
The most popular Marketo alternative for a Enterprise business
The most popular alternative to Marketo based on the total number and proportion of satisfied users is also ActiveCampaign.
We hope this data-led approach has helped narrow your search and find the right email marketing service for you. For your convenience, here are the links to give the top alternatives a spin.
(here's the link to start a 14 day free trial- no credit card required)
- Klaviyo (here’s the link to start a 14 day free trial - no credit card required)
- Gist (here’s the link to start a 30-day free trial - credit card required)