What’s the best alternative to Lead?
To find the best Lead alternatives, it's helpful to ask why do people leave Lead?
We asked 3,387 marketers in 2023 why they left their email marketing provider. The most common reasons cited by ex-Lead users are:
1. Lead is too expensive
Unsurprisingly, Lead isn't the cheapest email marketing platform to use and many users find themselves paying more than they'd like as their list grows.
If you're looking for a more affordable option, we'd recommend entering your contacts and maximum budget above to filter out any unlikely fits.
Based on 10000 contacts, the average monthly cost of an email marketing tool is around $118/month which is within your maximum budget of $250 (if this is inaccurate you can change it above).
2. Lead lacks features
If there are specific features that you need or that were missing from Lead you can enter them below to remove any vendors that lack this functionality from your shortlist.
Similarly, if you need your email marketing software to integrate with any existing tools you use, enter them here to filter out any that don't offer these.
3. Lead has bugs
While it's true that all software has bugs, some platforms are better than others.
The recommendations on StackUp are made algorithmically and based on 100,000’s of ratings collected from real users who've rated the quality of various platforms.
You should find the email marketing tools are sorted in such a way that the top few are stable and relatively bug-free in comparison to Lead.
Whether you’re an existing Lead user looking to change your email marketing software, or you’re just evaluating similar software, this interactive guide will help you whittle down the the 22 Lead competitors above to the best one for your business.
The best value Lead alternative
While not necessarily the cheapest alternative to Lead, our survey data ranked ActiveCampaign as the best-value alternative due to the exceptional quality of their platform and feature range.
It’s important to bear in mind that the value you get out of your email marketing software is proportional to the size of your list and the value of your potential customers.
As a small business with 10000 contacts, you'll most likely get a better ROI with a mid-level/premium platform that offers functionality beyond basic newsletters.
With that said, if budget is a major constraint then our next suggestion might be of interest.
The cheapest Lead alternative
Among the top 22 Lead
alternatives, the cheapest software at 10000
contacts is going to be
. However, it’s important to consider whether they’re still likely to remain the most cost-effective option as your email list grows.
Here’s an overview of the cost of the top alternatives at 10000, 20000, and 30000 contacts so you can easily compare the costs as you grow.
Gist is the most affordable platform today, and will also provide you with affordable list growth longer term.
The most popular Lead alternative for a Small business
The most popular alternative to Lead based on the total number and proportion of satisfied users is also ActiveCampaign.
We hope this data-led approach has helped narrow your search and find the right email marketing service for you. For your convenience, here are the links to give the top alternatives a spin.
(here's the link to start a 14 day free trial- no credit card required)
- Klaviyo (here’s the link to start a 14 day free trial - no credit card required)
- Gist (here’s the link to start a 30-day free trial - credit card required)