What’s the best alternative to HubSpot?
To find the best HubSpot alternatives, it's helpful to ask why do people leave HubSpot?
We asked 3,387 marketers in 2023 why they left their email marketing provider. The most common reasons cited by ex-HubSpot users are:
1. HubSpot is too expensive
Unsurprisingly, HubSpot isn't the cheapest email marketing platform to use and many users find themselves paying more than they'd like as their list grows.
If you're looking for a more affordable option, we recommend entering your contacts and maximum budget above to filter out any unlikely fits for you.
Based on 10000 contacts, the average monthly cost of an email marketing tool is around $104/month which is within your maximum budget of $250 (if this is inaccurate you can change it above).
2. HubSpot is missing features
If there are specific features that you need or that were missing from HubSpot you can enter them here to remove any vendors from our shortlist that lack this functionality.
Similarly, if you need your email marketing software to integrate with any existing tools you use, enter them here to filter out any that don't offer these.
3. HubSpot is cumbersome
The recommendations on StackUp are made algorithmically and based on 100,000’s of ratings we’ve collected from real users who've rated the ease of use of various platforms.
As a result, you should find the email marketing tools are sorted in such a way that the few are significantly easier to use and less cumbersome than HubSpot.
Whether you’re an existing HubSpot user looking to change your email marketing software, or you’re just evaluating similar software, this interactive guide will help you whittle down the the 21 HubSpot competitors above to the best one for your business.
The best value HubSpot alternative
While not necessarily the cheapest alternative to HubSpot, our survey data ranked ActiveCampaign as the best-value alternative due to the exceptional quality of their platform and feature range.
It’s important to bear in mind that the value you get out of your email marketing software is proportional to the size of your list and the value of your potential customers.
As a small business with 10000 contacts, you'll most likely get a better ROI with a mid-level/premium platform that offers functionality beyond basic newsletters.
With that said, if budget is a major constraint then our next suggestion might be of interest.
The cheapest HubSpot alternative
Among the top 21 HubSpot
alternatives, the cheapest software at 10000
contacts is going to be
. However, it’s important to consider whether they’re still likely to remain the most cost-effective option as your email list grows.
Here’s an overview of the cost of the top alternatives at 10000, 20000, and 30000 contacts so you can easily compare the costs as you grow.
Gist is the most affordable platform today, and will also provide you with affordable list growth longer term.
The most popular HubSpot alternative for a Small business
The most popular alternative to HubSpot based on the total number and proportion of satisfied users is also ActiveCampaign.
We hope this data-led approach has helped narrow your search and find the right email marketing service for you. For your convenience, here are the links to give the top alternatives a spin.
(here's the link to start a 14 day free trial- no credit card required)
- Klaviyo (here’s the link to start a 14 day free trial - no credit card required)
- Gist (here’s the link to start a 30-day free trial - credit card required)