Small business, 10000 contacts for $10 - $250/mo

Email Marketing Software with a Getform Integration

Marcus Taylor
Data refreshed on: 22nd February 2023
Fact checked by Anna Hamzah

Our algorithm used 113k data points to whittle 678 email marketing tools down to 2 with the best performance among small businesses. We may receive a commission if you sign up with a company below.

Your results (2)

ActiveCampaign

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14-day free trial included

Gist

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14-day free trial included
🏆 Recommended for you
1 of 7

Who uses it and why?

78% of ActiveCampaign's small business users are very satisfied with it.
😃Great
Great satisfaction score · all users
76% of Gist's small business users are very satisfied with it.
😃Great
Great satisfaction score · all users
👍

Exceptional range of features, customer support & integrations.

👎

CRM functionality is okay but not great.

👍

An affordable all-in-one marketing automation platform.

👎

Some features are average in comparison to similar-priced competitors.

What people are saying

4 · 588 ratings

SMBs users often highlight ActiveCampaign's high deliverability, quality of reporting & ease of use.

3 · 9 ratings

Enterprise users often highlight Gist's breadth of features and associated cost savings.

Growth Marketing Manager at Narrative
Taegan Baxter
Growth Marketing Manager at Narrative

In terms of features, I love using ActiveCampaign’s powerful automation builder. More generally, I love the sense of momentum I get from ActiveCampaign and their drive to continue to constantly improve their product.

Marketing Manager, Small-Business
Madhav
Marketing Manager, Small-Business

Live chat is great, drip emails are quite good, support is GREAT.

Used ActiveCampaign before?

Rate your experience

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😄

Used Gist before?

Rate your experience

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Your recommended plan

Lite
$/mo
for up to 10K contacts

14-day free trial

Free migration

No cancellation fees

Professional
$/mo
for up to 10K contacts

14-day free trial

Free migration

No cancellation fees

Features

A/B Testing

Drag and Drop

Event-based automation

Pre-Designed Templates

Segmentation

Integrations

ClickFunnels

Facebook

Google Ads

Google Analytics

Squarespace

Unbounce

WordPress

Zapier

Features

A/B Testing

Drag and Drop

Event-based automation

Pre-Designed Templates

Segmentation

Integrations

ClickFunnels

Facebook

Google Ads

Google Analytics

Squarespace

Unbounce

WordPress

Zapier

ActiveCampaign has 3 plans starting at $139/mo. This plan is the cheapest based on your list size & requirements.

$139/mo is higher than the average cost of $119/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$34$69$104$139

Gist has 2 plans starting at $99/mo. This plan is the cheapest based on your list size & requirements.

$99/mo is lower than the average cost of $119/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$34$69$104$139

Used ActiveCampaign before?

Rate your experience

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😐
🙂
😄

Used Gist before?

Rate your experience

😣
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😐
🙂
😄

How to choose email marketing software that integrates with Getform

Besides needing to integrate with Getform, what should you be looking for when evaluating email marketing software?
With only two vendors integrating with Getform and meeting your needs, this interactive guide is broken down into five steps to help you compare Gist and ActiveCampaign head-to-head to work out which one is a best-fit for your business.
🪄 This guide is personalised to you based on your contacts, budget and business type. If you haven’t already entered these, we recommend doing so to improve this guide.

1. What’s your budget?

How much you spend on email marketing software is going to depend on the size of your contact list, the features you need and what your organisation can afford to invest in an email marketing platform.
Based on 10000 contacts, the average monthly cost of an email marketing tool that integrates with Getform is $119/month. While useful as a guide, comparing platforms on price alone is a false economy.
While it’s true that you get what you pay for with email marketing software, this doesn’t necessarily mean that the cheaper platforms are worse.
Firstly, effective email marketing is about communicating the right message to the right person at the right time – at scale. The more leads you have (and the higher value they are) the higher the potential ROI of your email marketing activity.
As a Small business with 10000 contacts, you'll most likely get a better ROI with a mid-level/premium platform that offers functionality beyond basic newsletters.
Secondly, the price you pay today is unlikely to be the price you pay one year from now. As such, it’s prudent to consider how much you might pay if your mailing list doubled or tripled. Don’t worry, we’ve done the maths for you for both Gist and ActiveCampaign!
10K contacts
$139/mo
10K contacts
$99/mo
20K contacts
$229/mo
20K contacts
$219/mo
30K contacts
$339/mo
30K contacts
$399/mo
Visit website
14-day free trial included
Visit website
14-day free trial included
Gist is the most affordable platform today, and will also provide you with affordable list growth longer term.
Lastly, while it’s helpful to have a clear budget in mind it’s also worth noting that the features (and therefore the results you can produce) with different tools are different. At 10000 contacts, you'll have plenty of scope to improve your results with certain features like A/B testing and automation sequences, so it makes sense to consider these in your evaluation process.
Which brings us neatly onto our next question.

2. What features do you need?

Nowadays, most basic features like templates, an easy-to-use visual editor, and segmentation are table stakes and found in virtually all tools. You may, however, want to consider some of the more unique email marketing requirements that your team needs.
As an
you might want to consider ruling out any tools that don’t offer advanced marketing automation, as this is essential for creating user journeys that nurture and engage your prospects.
If there are any specific features that you need, you can enter them here to automatically filter out any tools that don’t have them.

3. Does it integrate with your tech stack?

It’s likely that your business runs on more than just Getform. While it’s not necessary for your email marketing platform to integrate with every tool you use, it’s generally a good idea to ensure it connects with all of the tools critical to your sales, marketing and performance reporting.
If you haven’t already, you may want to consider adding your CRM, content management system, and any marketing tools you use day-to-day to the list of integration filters here, to help you further whittle the 2 email marketing tools down.
Feel free to enter any integrations you need in the box below to see whether this helps narrow down the choice between Gist and ActiveCampaign.

4. What do other companies like you think?

The email marketing software recommendations on StackUp are made algorithmically – and most influenced by Satisfaction Score.
This score is based on 100,000’s of ratings we’ve collected from real users of these tools. The reason we use this metric is that it highlights the platforms that deliver a good overall experience.
This matters because, let’s face it, every email marketing tool says the same thing – easy to use, a wide range of templates and lots of features.
Yet, much of what separates the wheat from the chaff is revealed through actual usage. From email deliverability rates, to support quality, security and platform stability, these are all things that can make or break an email marketing tool.
Satisfaction Score is a good proxy for this, as the tools with low scores are typically plagued by these issues, whereas those with high scores tend to get these things right.
Based on this, our algorithm has recommended Gist as the best-fit for your business with the highest user satisfaction score.

5. Can you try it for free?

All email marketing providers worth considering will offer a free trial. If not, that should probably trigger some alarm bells.
Both Gist and ActiveCampaign offer free trials, and we’d recommend signing up for a trial with each of them so you can make a good comparison.
We hope this data-led approach has helped narrow your search and find the right email marketing service for you.
  1. ActiveCampaign (here's the link to start a 14 day free trial- no credit card required)
  2. ActiveCampaign (here’s the link to start a 14 day free trial - no credit card required)

About the author

Marcus Taylor

Marcus Taylor is the Founder & CEO of Venture Harbour. Marcus is also an early-stage tech investor & the youngest Patron of The Prince's Trust.