Small business, 10000 contacts for $10 - $250/mo

Email Marketing Software with a Facebook Ads Integration

Marcus Taylor
Data refreshed on: 22nd February 2023
Fact checked by Anna Hamzah

Our algorithm used 113k data points to whittle 678 email marketing tools down to 11 with the best performance among small businesses. We may receive a commission if you sign up with a company below.

Your results (11)

ActiveCampaign

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14-day free trial included

Gist

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14-day free trial included

Drip

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14-day free trial included

Campaigns by Pipedrive

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1 month free trial included

ConvertKit

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14-day free trial included

Moosend

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1 month free trial included

Customer.io

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14-day free trial included

Constant Contact

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1 month free trial included
馃弳 Recommended for you
1 of 7
1 of 3

Who uses it and why?

78% of ActiveCampaign's small business users are very satisfied with it.
馃槂Great
Great satisfaction score all users
76% of Gist's small business users are very satisfied with it.
馃槂Great
Great satisfaction score all users
74% of Omnisend's small business users are very satisfied with it.
馃槂Great
Great satisfaction score all users
65% of Drip's small business users are very satisfied with it.
馃檪Good
Good satisfaction score all users
55% of Benchmark Email's small business users are very satisfied with it.
馃槓Okay
Okay satisfaction score all users
55% of Campaigns by Pipedrive's small business users are very satisfied with it.
馃槓Okay
Okay satisfaction score all users
No data for ConvertKit
No data for ConvertKit
no data
No data for Moosend
No data for Moosend
no data
No data for Customer.io
No data for Customer.io
no data
No data for Constant Contact
No data for Constant Contact
no data
No data for Pabbly Email Marketing
No data for Pabbly Email Marketing
no data
馃憤

Exceptional range of features, customer support & integrations.

馃憥

CRM functionality is okay but not great.

馃憤

An affordable all-in-one marketing automation platform.

馃憥

Some features are average in comparison to similar-priced competitors.

馃憤

Comprehensive range of integrations & omni-channel sending options.

馃憥

Relatively expensive.

馃憤

Has a wide-range of pre-made workflows to use.

馃憥

Better suited to eCommerce businesses.

馃憥

For the same price there are more established, higher-quality alternatives.

馃憥

As a CRM, Pipedrive lacks some functionality you'd expect from a high-end email marketing platform. 

馃憥

Their free plan is often critiqued for being too limited in functionality.

馃憤

Easy to use with some surprisingly advanced features (e.g. weather triggers)

馃憥

Lightweight on features in comparison to similarly-priced tools.

馃憤

Great omni-channel sending options (SMS, push notifications and email)

馃憥

Expensive compared to similar products

馃憤

An affordable and simple email marketing tool.

馃憥

Lacks advanced features and reporting is relatively basic.

馃憥

For some users their features may be too basic and lacking in value.

What people are saying

4 588 ratings

SMBs users often highlight ActiveCampaign's high deliverability, quality of reporting & ease of use.

3 9 ratings

Enterprise users often highlight Gist's breadth of features and associated cost savings.

4.2 52 ratings

Users tend to highlight Omnisend's templates, integrations and in-depth reporting.

no ratings

Users often highlight the quality of integrations and eCommerce features.

no ratings

Users often highlight Benchmark being user-friendly and easy to create templates.

no ratings

Users typically highlight how easy it is to manage leads and deal flow in Pipedrive.

no ratings

ConvertKit is most-used by bloggers and content creators looking to build a mailing list.

no ratings

Users tend to highlight how affordable and easy to use Moosend is.

2.8 4 ratings

Enterprise users tend to highlight Customer.io's ease of integrating data and good customer support.

1.4 701 ratings

Users tend to highlight Constant Contact's email list management features and streamlined functionality.

no ratings

Users often highlight Pabbly's ease of use and breadth of features.

Growth Marketing Manager at Narrative
Taegan Baxter
Growth Marketing Manager at Narrative

In terms of features, I love using ActiveCampaign鈥檚 powerful automation builder. More generally, I love the sense of momentum I get from ActiveCampaign and their drive to continue to constantly improve their product.

Marketing Manager, Small-Business
Madhav
Marketing Manager, Small-Business

Live chat is great, drip emails are quite good, support is GREAT.

Senior Marketing Manager, FiGPiN
Alison Caufield
Senior Marketing Manager, FiGPiN

We see amazing results from our automated emails. Our cart abandonment especially stands out with an 87% conversion rate and $7.44 revenue per email.

Senior Director at Billie
Michelle Ballen-Griffin
Senior Director at Billie

Customer.io integrates perfectly into our data / CRM architecture. The flexibility of their API has allowed us to seamlessly update user attributes, create highly targeted workflows, and run experiments.

Owner, A&J King Bakery
Andy King
Owner, A&J King Bakery

Constant Contact is my marketing department.

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Used Drip before?

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Used Benchmark Email before?

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Used Campaigns by Pipedrive before?

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Used ConvertKit before?

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Used Moosend before?

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Used Customer.io before?

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Used Constant Contact before?

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Used Pabbly Email Marketing before?

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Your recommended plan

Lite
$/mo
for up to 10K contacts

14-day free trial

Free migration

No cancellation fees

Professional
$/mo
for up to 10K contacts

14-day free trial

Free migration

No cancellation fees

Standard
$/mo
for up to 10K contacts

Start for free

Free migration

No cancellation fees

Pricing
$/mo
for up to 10K contacts

14-day free trial

Free migration

No cancellation fees

Pro
$/mo
for up to 10K contacts

Start for free

Free migration

No cancellation fees

Essential
$/mo
for up to 200K contacts

One month free trial

Free migration

No cancellation fees

Creator
$/mo
for up to 10K contacts

14-day free trial

Free migration

No cancellation fees

Pro
$/mo
for up to 10K contacts

One month free trial

Free migration

No cancellation fees

Basic
$/mo
for up to 10K contacts

14-day free trial

Free migration

No cancellation fees

Core
$/mo
for up to 10K contacts

One month free trial

Free migration

No cancellation fees

Pro
$/mo
for up to 10K contacts

Free trial

Free migration

No cancellation fees

Features

A/B Testing

Drag and Drop

Event-based automation

Pre-Designed Templates

Segmentation

Integrations

ClickFunnels

Facebook

Google Ads

Google Analytics

Squarespace

Unbounce

WordPress

Zapier

Features

A/B Testing

Drag and Drop

Event-based automation

Pre-Designed Templates

Segmentation

Integrations

ClickFunnels

Facebook

Google Ads

Google Analytics

Squarespace

Unbounce

WordPress

Zapier

Features

A/B Testing

Drag and Drop

Event-based automation

Pre-Designed Templates

Segmentation

Integrations

ClickFunnels

Facebook

Google Ads

Google Analytics

Squarespace

Unbounce

WordPress

Zapier

Features

A/B Testing

Drag and Drop

Event-based automation

Pre-Designed Templates

Segmentation

Integrations

ClickFunnels

Facebook

Google Ads

Google Analytics

Squarespace

Unbounce

WordPress

Zapier

Features

A/B Testing

Drag and Drop

Event-based automation

Pre-Designed Templates

Segmentation

Integrations

ClickFunnels

Facebook

Google Ads

Google Analytics

Squarespace

Unbounce

WordPress

Zapier

Features

A/B Testing

Drag and Drop

Event-based automation

Pre-Designed Templates

Segmentation

Integrations

ClickFunnels

Facebook

Google Ads

Google Analytics

Squarespace

Unbounce

WordPress

Zapier

Features

A/B Testing

Drag and Drop

Event-based automation

Pre-Designed Templates

Segmentation

Integrations

ClickFunnels

Facebook

Google Ads

Google Analytics

Squarespace

Unbounce

WordPress

Zapier

Features

A/B Testing

Drag and Drop

Event-based automation

Pre-Designed Templates

Segmentation

Integrations

ClickFunnels

Facebook

Google Ads

Google Analytics

Squarespace

Unbounce

WordPress

Zapier

Features

A/B Testing

Drag and Drop

Event-based automation

Pre-Designed Templates

Segmentation

Integrations

ClickFunnels

Facebook

Google Ads

Google Analytics

Squarespace

Unbounce

WordPress

Zapier

Features

A/B Testing

Drag and Drop

Event-based automation

Pre-Designed Templates

Segmentation

Integrations

ClickFunnels

Facebook

Google Ads

Google Analytics

Squarespace

Unbounce

WordPress

Zapier

Features

A/B Testing

Drag and Drop

Event-based automation

Pre-Designed Templates

Segmentation

Integrations

ClickFunnels

Facebook

Google Ads

Google Analytics

Squarespace

Unbounce

WordPress

Zapier

ActiveCampaign has 3 plans starting at $139/mo. This plan is the cheapest based on your list size & requirements.

$139/mo is higher than the average cost of $106/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$40$80$120$160

Gist has 2 plans starting at $99/mo. This plan is the cheapest based on your list size & requirements.

$99/mo is lower than the average cost of $106/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$40$80$120$160

Omnisend has 2 plans starting at $115/mo. This plan is the cheapest based on your list size & requirements.

$115/mo is higher than the average cost of $106/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$40$80$120$160

Drip has 1 plan starting at $154/mo. This plan is the cheapest based on your list size & requirements.

$154/mo is higher than the average cost of $106/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$40$80$120$160

Benchmark Email has 2 plans starting at $89/mo. This plan is the cheapest based on your list size & requirements.

$89/mo is lower than the average cost of $106/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$40$80$120$160

Campaigns by Pipedrive has 4 plans starting at $35/mo. This plan is the cheapest based on your list size & requirements.

$35/mo is lower than the average cost of $106/mo for plans that cover 10K contacts. This plan comes with 200000 contacts.

$0$40$80$120$160

ConvertKit has 2 plans starting at $100/mo. This plan is the cheapest based on your list size & requirements.

$100/mo is lower than the average cost of $106/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$40$80$120$160

Moosend has 1 plan starting at $160/mo. This plan is the cheapest based on your list size & requirements.

$160/mo is higher than the average cost of $106/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$40$80$120$160

Customer.io has 1 plan starting at $150/mo. This plan is the cheapest based on your list size & requirements.

$150/mo is higher than the average cost of $106/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$40$80$120$160

Constant Contact has 2 plans starting at $80/mo. This plan is the cheapest based on your list size & requirements.

$80/mo is lower than the average cost of $106/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$40$80$120$160

Pabbly Email Marketing has 2 plans starting at $41/mo. This plan is the cheapest based on your list size & requirements.

$41/mo is lower than the average cost of $106/mo for plans that cover 10K contacts. This plan comes with 10000 contacts.

$0$40$80$120$160

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Used Gist before?

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Used Omnisend before?

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Used Drip before?

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Used Benchmark Email before?

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Used Campaigns by Pipedrive before?

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Used ConvertKit before?

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Used Moosend before?

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Used Customer.io before?

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Used Constant Contact before?

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Used Pabbly Email Marketing before?

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How to choose email marketing software that integrates with Facebook Ads

Besides needing to integrate with Facebook Ads, what should you be looking for when evaluating email marketing software?
This interactive guide is broken down into five steps to help you whittle the list of 12 tools above down to the right shortlist for your company.
馃獎 This guide is personalised to you based on your contacts, budget and business type. If you haven鈥檛 already entered these, we recommend doing so to improve this guide.

1. What鈥檚 your budget?

How much you spend on email marketing software is going to depend on the size of your contact list, the features you need and what your organisation can afford to invest in an email marketing platform.
Based on 10000 contacts, the average monthly cost of an email marketing tool that integrates with Facebook Ads is $130/month. While useful as a guide, comparing platforms on price alone is a false economy.
While it鈥檚 true that you get what you pay for with email marketing software, this doesn鈥檛 necessarily mean that the cheaper platforms are worse.
Firstly, effective email marketing is about communicating the right message to the right person at the right time 鈥 at scale. The more leads you have (and the higher value they are) the higher the potential ROI of your email marketing activity.
As a Small business with 10000 contacts, you'll most likely get a better ROI with a mid-level/premium platform that offers functionality beyond basic newsletters.
Secondly, the price you pay today is unlikely to be the price you pay one year from now. As such, it鈥檚 prudent to consider how much you might pay if your mailing list doubled or tripled. Don鈥檛 worry, we鈥檝e done the maths for you for the top three tools!
10K contacts
$139/mo
10K contacts
$99/mo
10K contacts
$115/mo
20K contacts
$229/mo
20K contacts
$219/mo
20K contacts
$245/mo
30K contacts
$339/mo
30K contacts
$399/mo
30K contacts
$330/mo
Visit website
14-day free trial included
Visit website
14-day free trial included
Visit website
Start for free
Gist is the most affordable platform today, and will also provide you with affordable list growth longer term.
Lastly, while it鈥檚 helpful to have a clear budget in mind it鈥檚 also worth noting that the features (and therefore the results you can produce) with different tools are different. At 10000 contacts, you'll have plenty of scope to improve your results with certain features like A/B testing and automation sequences, so it makes sense to consider these in your evaluation process.
Which brings us neatly onto our next question.

2. What features do you need?

Nowadays, most basic features like templates, an easy-to-use visual editor, and segmentation are table stakes and found in virtually all tools. You may, however, want to consider some of the more unique email marketing requirements that your team needs.
As an
you might want to consider ruling out any tools that don鈥檛 offer advanced marketing automation, as this is essential for creating user journeys that nurture and engage your prospects.
If there are any specific features that you need, you can enter them here to automatically filter out any tools that don鈥檛 have them.

3. Does it integrate with your tech stack?

It鈥檚 likely that your business runs on more than just Facebook Ads. While it鈥檚 not necessary for your email marketing platform to integrate with every tool you use, it鈥檚 generally a good idea to ensure it connects with all of the tools critical to your sales, marketing and performance reporting.
If you haven鈥檛 already, you may want to consider adding your CRM, content management system, and any marketing tools you use day-to-day to the list of integration filters here, to help you further whittle the 12 email marketing tools down.
Feel free to enter any integrations you need in the box below to further whittle down your list of 12 email marketing tools.

4. What do other companies like you think?

The email marketing software recommendations on StackUp are made algorithmically 鈥 and most influenced by Satisfaction Score.
This score is based on 100,000鈥檚 of ratings we鈥檝e collected from real users of these tools. The reason we use this metric is that it highlights the platforms that deliver a good overall experience.
This matters because, let鈥檚 face it, every email marketing tool says the same thing 鈥 easy to use, a wide range of templates and lots of features.
Yet, much of what separates the wheat from the chaff is revealed through actual usage. From email deliverability rates, to support quality, security and platform stability, these are all things that can make or break an email marketing tool.
Satisfaction Score is a good proxy for this, as the tools with low scores are typically plagued by these issues, whereas those with high scores tend to get these things right.
Based on this, our algorithm has recommended Campaigns by Pipedrive as the best-fit for your business with the highest user satisfaction score.

5. Can you try it for free?

All email marketing providers worth considering will offer a free trial. If not, that should probably trigger some alarm bells.
The top three recommendations above all offer free trials, and we鈥檇 recommend signing up for a trial with at least two of them so you can make a good comparison.
We hope this data-led approach has helped narrow your search and find the right email marketing service for you.
  1. Campaigns by Pipedrive (here's the link to start a 14 day free trial- no credit card required)
  2. ConvertKit (here鈥檚 the link to start a 14 day free trial - no credit card required)
  3. Omnisend (here鈥檚 the link to start a 30-day free trial - credit card required)

About the author

Marcus Taylor

Marcus Taylor is the Founder & CEO of Venture Harbour. Marcus is also an early-stage tech investor & the youngest Patron of The Prince's Trust.