Omnisend vs ActiveCampaign: Which is right for you?
While Omnisend is used by more businesses, ActiveCampaign users are more satisfied with their experience on average compared to Omnisend users (78.05% compared to 74.42%).
In this interactive guide, we’ll help you decide which email software platform is right for your business using qualitative and quantitative data. If you haven’t already, we recommend entering your contact list size, budget and type of business above – as this information is used to personalise the recommendations in this article.
1. Does Omnisend or ActiveCampaign offer lower pricing?
The amount you pay for email marketing software is often in proportion to the number of contacts you’ll be emailing. Based on 10000 contacts the average monthly cost is around $127.
At your current list size, Omnisend
is the more affordable option.
But how does their pricing compare as your list grows? The table below outlines how much you could expect to pay if your list were to double or triple in size.
While Omnisend may be the most affordable platform today out of these three options, ActiveCampaign would be a more affordable long-term option if you’re expecting list growth.
While it’s useful to compare pricing head-to-head like this, it’s also important to remember that ActiveCampaign and Omnisend may provide different levels of value to your organisation.
Which brings us neatly onto our next question.
2. Which platform is more feature-rich: Omnisend or ActiveCampaign?
While Omnisend is better suited to beginners, ActiveCampaign offers a larger range of features suitable for more advanced email marketing. That’s not to say that ActiveCampaign isn’t suitable for beginners, just that you’re less likely to outgrow it as your needs become more complex.
Here’s a list of some of the common email marketing features that you’ll find in both tools, as well as those available in only Omnisend or ActiveCampaign.
Event & webinar marketing
Event & webinar marketing
3. Does it integrate with your tech stack?
Your email marketing performance depends on sending the right message to the right person at the right time. As such, it’s particularly important that your choice of software connects seamlessly with your existing tools and technology.
Which tool should you choose?
The best way to decide which email marketing tool is right for you is to try them out for real.
Thankfully both Omnisend and ActiveCampaign offer free trials that you can sign up for to explore their platforms and decide which one is most suitable for your business.